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FLW, THE J.M. SMUCKER COMPANY EXTEND PARTNERSHIP FOR 2015
MINNEAPOLIS (Feb. 23, 2015) – FLW, the world’s largest tournament-fishing organization, has announced a sponsorship renewal for the 2015 season with The J.M. Smucker Company to feature Folgers®, the iconic American coffee brand that has been The Best Part of Wakin’ Up™ for more than 150 years. Financial terms of the deal were not disclosed.
“The J.M. Smucker Company has been a valued partner of FLW for many years,” said Trish Blake, president of FLW marketing. “The Folgers Morning Take Off is always a huge hit and complements the family-friendly atmosphere perfectly at our tournaments. We’re excited to partner with them again in 2015.”
Folgers® will continue to be recognized as the official presenting sponsor of the Morning Take Off event at all Rayovac FLW Series tournaments, Walmart FLW Tour events and bass fishing’s world championship tournament, the Forrest Wood Cup. The brand will be highlighted across multiple FLW’s platforms, including its tournaments and expos, websites, social media outlets and Walmart in-store merchandising.
“We’re excited to continue our partnership with FLW and bring Folgers coffee to fans in the 2015 season,” said Maribeth Burns, Vice President of Corporate Communications for The J.M. Smucker Company. “Folgers and FLW have a history and partnership as rich as the coffee and aroma that greets anglers as they begin a new day, whether at home, on the lake or on the go.”
Visit Folgers.com for more information, and a store locator to find Folgers coffee near you. Follow Folgers on Facebook at Facebook.com/Folgers or Twitter @FolgersCoffee.
