In this new role, Pierini is responsible for leading the MPS team to deliver its marketing strategy that includes reinvigorating the Evinrude brand and helping to define its mission, vision and purpose in the marketplace. His primary focus includes identifying the most impactful commercial marketing strategy for the company’s groundbreaking design efforts, strengthening brand position and leveraging the team of marketing professionals to deliver bold, breakthrough global campaigns supporting the Evinrude brand.