FLW LOCKS IN LEER FOR 2015 SPONSORSHIP DEAL
MINNEAPOLIS (Feb. 9, 2015) – FLW, the world’s largest tournament-fishing organization, has announced a sponsorship deal with LEER, North America’s leading manufacturer of fiberglass truck caps and tonneaus for more than 40 years. Financial details of the agreement were not disclosed.
Per the agreement, LEER will receive exposure through FLW’s platforms including its website, social media community, world-class tournaments and expos, and FLW Bass Fishing magazine. The organization will also receive time on the “FLW” television show which is broadcast in high definition (HD) to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
“LEER is a well-respected brand that makes high quality products that FLW is proud to be associated with,” said Patterson Leeth, vice president of marketing at FLW. “We’re glad to have them on board for the 2015 season and excited to promote their products to our audience of outdoor enthusiasts.”
For five decades, LEER has produced premium truck bed caps and tonneaus. The company’s expansive line features fiberglass caps that deliver the performance, aesthetics and value truck owners demand. In addition to this full line of fiberglass caps, including products for the most popular 2015 model pickups, LEER also recently introduced the new Trilogy tonneau, a lightweight, tough, secure tonneau designed for maximum functionality. For more information, please visit LEER.com.
In addition to building best-in-class truck caps and tonneaus, LEER has proven their allegiance to FLW anglers for the second straight year with their “Cover Cash” tournament bonus program. Anglers who recently purchased or already own a LEER truck cap or tonneau can sign up for “Cover Cash” for free at LEERCoverCash.com, or by calling Kristie at (918) 742-6424. Once signed-up, the highest finishing LEER participant in any of the LEER-approved tournaments will earn a cash bonus ranging from $150 to $1,000.
“The relationship between pickup owners and the impressive angling professional in FLW-affiliated tournaments is clearly a strong one,” said Kevin Page, vice president of sales and marketing for LEER. “FLW has a fantastic reputation for running top-notch tournaments and LEER ‘Cover Cash’ bonuses are a great way to reward and recognize LEER-owning anglers.”
