A.R.E. ACCESSORIES INCREASES SPONSORSHIP OF PRO BASS
FISHING EVENTS AND ANGLERS IN 2015
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MASSILLON, Ohio – A.R.E. Accessories, a leading manufacturer of truck caps and tonneau covers, is increasing their involvement in the world of professional bass fishing in 2015. The company has entered into a multiyear partnership as a supporting sponsor of B.A.S.S. Bassmaster fishing events, and has also expanded their professional angler sponsorship program.
This is the third year of A.R.E.’s fishing-focused marketing initiative which was created as a logical way to reach an audience interested in truck caps and tonneau covers. Fishing has been identified by company buyer research as one of the top outdoor activities enjoyed by A.R.E. truck cap owners, while outdoor industry reports indicate that bass fishing is a popular participant and spectator sport.
From 2015 through 2017, the Ohio-based company will be a supporting sponsor for several Bassmaster events, including Elite Series, Opens Series, Nation and College Series events. A.R.E. will also be the presenting sponsor of the week-long Bassmaster BASSfest at Kentucky Lake this June, and the company will continue to offer special discounts to B.A.S.S. members.
In addition to event sponsorship, A.R.E. will also provide support to eight professional anglers participating in the Bassmaster Elite and Open Series and the Walmart FLW Tour. The 2015 A.R.E. Fishing Team roster includes Elite Series pros Justin Lucas, Brandon Palaniuk, John Crews and Britt Myers, all previously sponsored by A.R.E. in the 2013 and 2014 seasons. New Elite Series anglers joining the team in 2015 include Josh Bertrand and Fletcher Shyrock, and FLW Tour pros Stetson Blaylock and Adrian Avena will also be equipped with A.R.E. caps and storage accessories.
“Pro anglers are on the road for months at a time, and using an A.R.E. truck cap is a great way to protect and organize their valuable equipment and tackle,” said Andy Clutter, marketing manager, A.R.E. “Our caps also create a great canvas for some creative vinyl graphic treatments where anglers can showcase sponsor logos and express their style.” To see the over 20 different pro angler caps and covers, A.R.E.’s Featured Fishermen Gallery can be viewed at www.4are.com.
About A.R.E.
A.R.E. began manufacturing aluminum frame truck caps in 1969 and has become a leading manufacturer of fiberglass truck caps and hard tonneau covers. At its ISO-9001:2008-certified manufacturing facilities, A.R.E.’s more than 700 employees create the products that are sold through a network of more than 650 independent authorized dealers. For more information, contact A.R.E. at 400 Nave Rd. S.E., P.O. Box 1100, Massillon, OH 44648, email contact@4are.com, call 330-830-7800 or visit www.4are.com.
