MINN KOTA BACK WITH FLW IN 2016
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MINNEAPOLIS (Feb. 19, 2016) – FLW, the world’s largest tournament-fishing organization, announced today that Johnson Outdoors, owner of Minnesota-based trolling motor manufacturer Minn Kota, has agreed to a sponsorship extension with the company. 2016 marks the 16th consecutive season that the two organizations have partnered.
The Minn Kota brand will continue to receive exposure through FLW’s multiple media platforms including on-site activation and lakeside demos at FLW’s world-class tournaments and expos, FLW Bass Fishing magazine, FLWFishing.com, social media channels, and the “FLW” television show which is broadcast to more than 564 million viewers worldwide.
“The 16-year partnership between FLW and Minn Kota demonstrates the long-term commitment of both organizations to grow the sport of professional angling,” said Trish Blake, president of marketing at FLW. “We look forward to further building upon a very strong association with one of the most respected brands in our sport.”
“Minn Kota has delivered unparalleled innovation for over 80 years, and the coming year will be no exception,” said Joe Brown, Senior Business Director-Marketing for Minn Kota. “Our longstanding partnership with FLW provides the perfect showcase for our products while supporting the FLW community and the growth of competitive fishing as a whole.”
Since its founding, Minn Kota, which will mark its 82nd anniversary in 2016, has led the way in product innovation and cutting-edge technology. To view the company’s entire catalog, visit minnkotamotors.com.
