FLW ADDS LIPTON® TO SPONSORSHIP LINEUP
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MINNEAPOLIS (April 21, 2016) – Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, announced today a sponsorship agreement with Unilever to showcase the Lipton tea brand. The partnership will offer the world’s No. 1 tea brand the opportunity to directly connect with the millions of outdoor and fishing fanatics that FLW reaches through their tournaments and promotional platforms.
Lipton will receive exposure across multiple FLW’s platforms, including its tournaments and Expos, website, social media outlets and the Emmy-nominated “FLW” television show. “FLW” is broadcast in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.
FLW will also showcase Lipton at the National Fishing and Boating Expos being held at Walmart stores around the country, June 3-5. FLW and its partners will present a two-hour expo at local Walmart stores that will be packed with games, giveaways and fishing tips to help families make the most of their time on the water. A complete list of Walmart stores hosting National Fishing and Boating Week expos will be posted in May.
Since its founding in 1890, Lipton has offered an aromatic, uplifting beverage that is savored around the world, from India and Ireland to the U.S.A. Glasgow-born entrepreneur and innovator Sir Thomas Lipton envisioned an opportunity to make tea universally accessible with guaranteed quality at acceptable prices. He began by purchasing tea estates in Ceylon, now Sri Lanka, and arranged packaging and shipping at low costs to sell his teas directly from the tea garden to the tea pot. In 1893, he established the Thomas J Lipton Co., a tea packing company with its headquarters and factory in Hoboken, New Jersey.
Lipton is now the world’s leading tea brand, sold in more than 150 countries.
