So You Want to Start a Tackle Company?
Invariably these people have a “new” product that’s going to “revolutionize” some aspect of the sportfishing industry. Those two words tend to fire up my skepticism like nothing else can, and I settle in for a description of a device that every angler simply “must have.”
Before they get started, though, I usually insist that they give me no details about the product. I don’t want to know if it’s a crankbait or a landing net, a sonar gizmo or a floating keychain. It doesn’t matter. Later on, though, I don’t want them thinking I spoiled things by telling other companies about the item. Wide-eyed enthusiasm has a way of turning into beady-eyed paranoia in this industry, and in this case what I don’t know can’t hurt me.
