In bass fishing, there are legendary fishermen and there are legendary baits. Occasionally, those two worlds intersect, and when they do, signature lures are born. Such is the case with bass fishing icon Zell Rowland, a man whose storied professional fishing career began at just 13 years old. He’s the youngest angler ever to fish a B.A.S.S. professional event, and age rules were soon after established to guarantee that he holds that record for as long as there’s a B.A.S.S. In the decades since, Zell Rowland has made a living on the water, and for nearly that long he’s done so with a popper at his side.