Lew’s Signs with Major League Fishing
TULSA, Okla. – Major League Fishing (MLF) officials announce that Lew’s has signed on as a new sponsor of the popular made-for-television bass fishing competitions for the show’s 2017 season. Lew’s will showcase its rods, reels and fishing line through the advertising opportunities afforded, and also stands to benefit from having some of its national pro staff members among the anglers who have qualified to compete.
The Lew’s and MLF pairing brings together two of fishing’s hottest brands: Lew’s was honored in July with two “Best of Show” awards at the ICAST trade show, while MLF was rated Outdoor Channel’s overall No. 1 show for first quarter 2016.
The age discrepancy between the two brands makes the new relationship particularly interesting. Lew’s got its start in 1949. MLF is in its 5th season.
