T-H MARINE RE-SIGNS WITH FLW, BECOMES TITLE SPONSOR OF BASS FISHING LEAGUE
Boat Accessories Manufacturer Agrees To Multi-Year Deal
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MINNEAPOLIS (Oct. 11, 2016) – FLW, the world’s largest tournament-fishing organization, announced today that they have reached a sponsorship renewal with T-H Marine, an industry-leading manufacturer of thousands of boat parts and accessories. Effective immediately, T-H Marine will assume title sponsorship of the Bass Fishing League (BFL), which recently announced an impressive schedule of fisheries for 2017. Terms of the agreement were not disclosed.
In addition to their title sponsorship, T-H Marine will also receive exposure across all FLW platforms, including more than 235 tournaments and Expos, website, social media outlets, FLW Bass Fishing magazine and the Emmy-nominated “FLW” television show which is broadcast in high-definition (HD) to more than 564 million households worldwide.
“T-H Marine is a natural fit as the title sponsor of the FLW Bass Fishing League,” said Patterson Leeth, FLW vice president of marketing. “They provide many essential supplies and accessories that are already found in the majority of our BFL angler’s boats. We recognize T-H Marine’s long-term commitment to FLW and the BFL as an important confirmation of their support to our anglers and their enthusiasm and passion for the outdoors.”
The 2017 BFL is a 24-division circuit devoted to weekend anglers, with 128 tournaments throughout the season, five qualifying events in each division. The top 45 boaters and co-anglers from each division, along with the five winners of the qualifying events, will advance to one of six regional tournaments where they are competing to finish in the top six, which then qualifies them for one of the longest-running championships in all of competitive bass fishing – the BFL All-American. Top performers in the BFL can move up to the Costa FLW Series or even the Walmart FLW Tour.
“T-H Marine is very happy that we are renewing and growing our sponsorship of FLW,” said T-H Marine CEO Jeff Huntley. “FLW anglers cover the entire spectrum from recreational weekend fishermen to elite professionals. We are very proud to be plugged into the foundation of bass fishing as the new title sponsor of the T-H Marine Bass Fishing League. With our T-H Marine G-Juice Live Well Treatment as the official live well additive and our ATLAS™ being the official jack plate of FLW, we are honored to showcase our products with these great responsibilities.”
The 2017 T-H Marine BFL will kick off on Jan. 14 at Lake Okeechobee in Clewiston, Florida.
