April 4, 2018
Black Velvet Named B.A.S.S. Elite Partner And Presenting Sponsor Of St. Lawrence Event
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BIRMINGHAM, Ala. — Black Velvet Canadian Whisky has signed on as an Elite Partner of the 2018 Bassmaster Elite Series.
The Elite Partner agreement provides for promoting Black Velvet at Bassmaster Elite Series events this year with special activities planned for four of the Elite tournaments. They are to be held at Lake Oahe at Pierre, S.D., June 29-July 2; Upper Chesapeake Bay at Harford County, Md., July 26-29; St. Lawrence River at Waddington, N.Y., Aug. 23-26; and the Toyota Bassmaster Angler of the Year Championship at Lake Chatuge at Young Harris, Ga., Sept. 20-23.
It also includes a presenting sponsorship for the brand in the New York Elite, which will be entitled, “Bassmaster Elite at St. Lawrence River presented by Black Velvet Canadian Whisky,” and advertising in B.A.S.S.’s print and digital media, including Bassmaster Magazine and Bassmaster.com.
“Waddington, N.Y., has always been one of our most enthusiastic host communities, and it holds the all-time attendance record for a Bassmaster Elite Series event after 34,100 fans attended in 2013,” said B.A.S.S. CEO Bruce Akin. “This will be a great venue for promoting Black Velvet Canadian Whisky.”
“Black Velvet has long been loved by outdoorsmen. We are thrilled to be partnering with Bassmaster and to be a part of these extraordinary events,” said Carl Evans, Vice President, Marketing, Spirits.
Black Velvet is a blended whisky that has been available since 1951. It is part of the family of brands from Constellation Brands, a Fortune 500 company headquartered in Victor, N.Y.
“We welcome Black Velvet as an Elite Partner and presenting sponsor,” Akin added. “Constellation Brands has earned a reputation for integrity and is one of world’s most admired companies, according to Fortune Magazine, and we are proud that they recognize the importance of the Bassmaster Elite Series in exposing their brands.”