Paramount Outdoors’ new line of technical performance fishing apparel, headwear and accessories features the Bassmaster brand.
Oct. 8, 2018
Paramount Outdoors Signs Ground-Breaking Licensing Agreement With B.A.S.S.
BIRMINGHAM, Ala. — Paramount Outdoors, a division of Paramount Apparel International, Inc. (“PAi”), has signed a ground-breaking licensing agreement with B.A.S.S. and is debuting a full line of Bassmaster branded apparel, headwear and accessories for the Spring 2019 season.
Paramount Outdoors’ cutting-edge Engineered Angling Gear (EAG) line of technical performance fishing apparel, headwear and accessories features Bassmaster’s branded goods as part of its unique “one-stop shop” platform for major retail partners in all channels of distribution.
“Paramount Outdoors is blessed and honored to feature Bassmaster branded technical performance and casual lifestyle apparel, headwear and accessories in our expansive Engineered Angling Gear line-up,” said Tim Berry, Paramount Outdoors’ Divisional Vice President of Sales & Merchandising. “We couldn’t ask for a better partner and stronger conservation organization partner than B.A.S.S. and Bassmaster.
“Adding Bassmaster to our best-in-class and industry-leading line-up of top five camo partners and major conservation organizations only bolsters our ability to fully service our retail partners through our unique platform of apparel, headwear and accessories.”
Under the deal announced today, PAi will design and sell the Bassmaster line to its customer base. The line will feature Bassmaster branded apparel, headwear and accessories and will appeal to all anglers.
“The more than 500,000 B.A.S.S. members worldwide and the millions of fans who follow the Bassmaster Elite Series demand performance and lifestyle clothing that not only feels good and protects them against the elements but also sets them apart as passionate about their outdoor sports,” said Bruce Akin, B.A.S.S. CEO. “We are proud to partner with Paramount Outdoors by licensing the Bassmaster brand to their leading-edge clothing and accessories lines.”