| B.A.S.S. and Cracker Barrel Old Country Store announce a partnership to support military families through Operation Homefront. The partnership includes special membership pricing and B.A.S.S.-branded merchandise at select Cracker Barrel locations. Image Provided by Cracker Barrel Old Country StoreApril 15, 2019 |
Cracker Barrel Old Country Store and B.A.S.S. Join Forces to Support Military Families through Operation Homefront Partnership
[print_link]
BIRMINGHAM, Ala. — B.A.S.S. and Cracker Barrel Old Country Store are teaming up to support military families through a special partnership that benefits Operation Homefront this spring. At participating locations, Cracker Barrel guests are invited to purchase specially priced $12 annual B.A.S.S. memberships for a limited time (regularly priced at $30). Each purchase will lead to a $2 donation to Operation Homefront in support of its mission to build strong, stable, and secure military families. Guests can also purchase B.A.S.S.-branded shirts, caps and Tervis tumblers from Cracker Barrel locations through August 26, 2019 while supplies last.
Founded in 2002, Operation Homefront is a national nonprofit organization that provides critical financial assistance, transitional and permanent housing, and family support services to prevent short-term needs from turning into chronic, long-term struggles.
“In addition to the Military Appreciation Days that are part of every Bassmaster Classic and Bassmaster Elite Series event we conduct, we are always looking for ways to express our gratitude toward members of the military and their families,” said B.A.S.S. CEO Bruce Akin. “We are excited to be able to partner with Cracker Barrel to do even more.
“In addition to the new members who take advantage of this offer, I’m confident our 510,000 B.A.S.S. members nationwide will want to support Operation Homefront, as well.”
“Supporting military families is incredibly important to us at Cracker Barrel,” said Cracker Barrel Manager of Corporate Citizenship Sloane Lucas. “We are excited to partner with B.A.S.S. to help further our efforts and make an even greater impact for America’s military and their families.”
From April 28 through August 26, 2019, Cracker Barrel guests can purchase a $2 card from participating Cracker Barrel Old Country Store® locations, which can be applied toward the purchase of a special $12 membership with B.A.S.S. while supplies last. For each card purchased at Cracker Barrel, $2 will be donated to Operation Homefront. Included with each B.A.S.S. membership is a subscription to Bassmaster Magazine, tournament eligibility, a B.A.S.S. tackle bag, and discounts from select partners. Guests who purchase the $2 card at Cracker Barrel will receive instructions on how to complete the purchase.
To launch the partnership, B.A.S.S. will host a month-long daily giveaway throughout May with a grand prize of a one-day fishing trip with Bassmaster Elite Series angler Keith Combs. The Texas fisherman, a standout veteran pro in Bassmaster competition, holds the world record for the heaviest winning catch in a three-day bass tournament. Daily sweepstakes winners will receive a $100 Cracker Barrel Old Country Store® gift card. Enter up to once a day throughout May for a chance to win the random daily drawing.
About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) shares warm welcomes and friendly service while offering guests quality homestyle food and unique shopping – all at a fair price. By creating a world filled with hospitality and charm through an experience that combines dining and shopping, guests are cared for like family. Established in 1969 in Lebanon, Tenn., Cracker Barrel and its affiliates operate over 650 company-owned Cracker Barrel Old Country Store® locations in 45 states and own the fast-casual Holler and Dash® restaurants. For more information about the company, visit crackerbarrel.com.
About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 510,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), radio show (Bassmaster Radio), social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, BassPro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting Goods.