A lot of companies are able to create and manufacture great fishing lures. But only a small percentage of these lures garner fanatical attention from all over the world. We’ve seen it many times throughout our careers; a specific lure will come to market and it picks up steam quicker than any of its competitors. Even though it may not have the marketing money behind it, word spreads organically and before you know it, you can barely find the lure anywhere. eBay prices are through the roof and anglers are flooding message boards trying to barter any gear they have to get their hands on these lures.
Just like those small-budget movies that have grown a huge following, the same goes for a select few fishing lures. They’re essentially cult classics.
Walker, Terry and Jason are all lure collectors and have a special affinity for crankbaits. We wanted to put together a list of a few special squarebill crankbaits that, if you happen to run across them, you should certainly be prepared to buy.