New fishing series supports the fight for clean water, highlighting world-class fisheries and the water issues that threaten their existence


MT. AIRY, N.C., April 20, 2020 – On April 4, Captain Benny Blanco launched an all-new TV series called Guiding Flow, where he navigates the open water, tackling topics and issues that impact the climate of fisheries and threaten water quality. The show was made possible through the sponsorship of Fish Hippie – the originator of authentic, coastal-inspired lifestyle apparel, and conservation advocates.

Guiding Flow highlights the journeys to vulnerable pristine waters across Florida and the world, as Blanco explores endangered estuaries and fisheries and is joined by others who are championing the fight for clean water. The issues addressed in the show are critically important to the main sponsor, Fish Hippie, a company and brand committed to the fishing lifestyle and water conservation.

“We are extremely proud to be sponsoring Benny and his new TV series, and to support the fight for clean water,” said Ben Webb, co-founder of Fish Hippie. “Guiding Flow is about education, stewardship, empowering community, and igniting cultural change to see healthy fisheries for generations to come. As a brand inspired from life on or by the water, it’s our duty to be advocates and contribute to the conservation of our waters.”

In the premier episode, Blanco and Captain Chris Wittman, co-founder of Captains for Clean Water, travel to Charlotte Harbor, Florida in search of tarpon and to discuss the impact of a “good summer” without discharges from Lake Okeechobee.

“Charlotte Harbor is a complex web of ecosystems that provide some of the best fishing Florida has to offer,” explains Blanco. “When Lake Okeechobee discharges are reduced, Mother Nature has a chance to heal resulting in cleaner waters and healthier estuaries. We are very excited to have Fish Hippie as a sponsor of our new TV show and for their support of keeping our waters clean.”

For more information and updates about Guiding Flow, visit or follow along on Instagram and Facebook. Catch the full first episode, “One Good Summer in Charlotte Harbor” on WaypointTV.