| “Major League Fishing on Outdoor Channel continues to exceed ratings expectations,” Outdoor Sportsman Group President and CEO, Jim Liberatore said. “With viewership exceeding 100,000 households consistently, MLF dominates competing networks on their fishing programming. Major League Fishing continues to thrive in ratings by showcasing its fast-paced competition format, the best pro anglers in the business, and best sports production team behind the cameras.”
For the first time ever, MLF Cups series average on Outdoor Channel was higher than any single broadcast for any other show. MLF has been the No. 1 show on Outdoor Channel during 1Q and 2Q since 2016.
“With over 800 hours of programming on the OSG Networks, people still can’t get enough of MLF,” Major League Fishing President and CEO, Jim Wilburn said. “There seems to be an insatiable appetite for our exciting catch, weigh, immediately release format. Quality fishing programming is a tenant of The Outdoor Sportsman Channel family of networks – Outdoor Channel, Sportsman Channel and World Fishing Network, and we’re grateful to be a part of that family.”
The Squwincher Patriot Cup concludes with the premiere of the Championship Round this Saturday, May 9th, 2 p.m. ET. For the complete television air schedule, including re-airs, visit MajorLeaguefFishing.com/tv-schedule.
Source: Star Media Multitrak, Nielsen Media Reports, Outdoor Channel, Live+7, 1Q 2020
About Major League Fishing
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel, and on-demand on MyOutdoorTV (MOTV). The Bass Pro Tour consists of eight events and a championship streamed live on www.MajorLeagueFishing.com and MOTV.
In late 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots fishing organization, including the strongest five-fish format professional bass fishing tour, the Tackle Warehouse Pro Circuit, as well as the Toyota Series, Phoenix Bass Fishing League presented by T-H Marine, and Abu Garcia College Fishing presented by YETI, and High School Fishing presented by Favorite Fishing.
For more information on the league and anglers, visit www.MajorLeagueFishing.com and follow MLF on Twitter, Instagram and Facebook. |
