August 18, 2020
YETI To Sponsor Elite Event At Lake St. Clair
BIRMINGHAM, Ala. — Premium outdoor brand YETI has signed on as the title sponsor for this week’s smallmouth showcase on Michigan’s Lake St. Clair, B.A.S.S. announced today. The 2020 YETI Bassmaster Elite at Lake St. Clair will be held Aug. 20-23 in Macomb County, Mich.
“We’re honored to be sponsoring this year’s Elite Series event at Lake St. Clair and supporting some of the most skilled anglers in professional bass fishing,” said Bill Neff, Vice President, Consumer Marketing at YETI. “This community has always been incredibly supportive of us, and we’re proud to show our support for them.”
YETI currently sponsors Elite Series angler Brandon Palaniuk, who came from fifth place on Championship Sunday to win the recent Bassmaster Elite at Lake Champlain.
Live coverage of the YETI Bassmaster Elite at Lake St. Clair starts Thursday, Aug. 20 at 7 a.m. EST, and fans will enjoy three ways to catch on-the-water action. In addition to insightful Bassmaster LIVE coverage on Bassmaster.com and ESPN3, all four days of the tournament will also be aired live on ESPN2. Weigh-ins will be aired on Bassmaster.com. Check local listings for ESPN2 broadcast times.
“Coverage of our three most recent tournaments on ESPN2 drew millions of sports fans to bass fishing — some for the first time,” said B.A.S.S. CEO Bruce Akin. “This summer, the public has flocked to fishing as the ideal way to responsibly reconnect with family and enjoy an escape in nature, making this the perfect time for YETI to partner with B.A.S.S. to reach an audience of outdoor enthusiasts.”