Rapala Extends Sponsorship Of Bassmaster Fantasy Fishing And B.A.S.S. Tournament Trail
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BIRMINGHAM, Ala. — Rapala, maker of premium lures and other fishing tackle and accessories, has extended their sponsorship of the Bassmaster Tournament Trail as well as their title sponsorship of Bassmaster Fantasy Fishing for the 2021 season.
“B.A.S.S. continues to bring new ways to promote the sport at every level, and Rapala is excited to continue our partnership through 2021,” said Matt Jensen, Rapala Director of Marketing. “Rapala VMC Brands have so many new products each year pushing the limits of innovation in many categories, and being able to expose our top products through the B.A.S.S. platform helps us execute our initiatives.”
“In addition, Rapala and B.A.S.S have an initiative to continue to grow Fantasy Fishing and engage more fans with interactive ways to be a part of the tournaments and have a chance at amazing prizes during the year.”
Rapala Bassmaster Fantasy Fishing saw a 36% jump in participation during the 2020 season as fans competed for more than $90,000 in prizes. Fantasy Fishing provides more than 37,000 highly engaged fishing fans a competitive platform to test their knowledge of professional fishing and prognostication skills. Every 2020 event featured $2,500 in prizes from Rapala, and the season points champion took home over $20,000 in gift cards, cash and gear.
Rapala will be a Supporting Sponsor for the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the grass-roots TNT Fireworks B.A.S.S. Nation regional and championship tournaments.
As a tournament sponsor, Rapala will enjoy exposure to enthusiastic fans of sportfishing and B.A.S.S. members during tournament weigh-ins as well as across Bassmaster.com, Bassmaster and B.A.S.S. Times magazines and various social media platforms while Fantasy Fishing also receives extensive coverage when fans tune in to Bassmaster LIVE to follow their fantasy team anglers.
Six 2020 Bassmaster Elite Series pro anglers — Bernie Schultz, Seth Feider, Patrick Walters, Gerald Swindle, Brandon Palaniuk and Bob Downey — are part of the Rapala pro staff.
About Rapala
Rapala was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala has grown from humble beginnings to become a market leader in the fishing tackle industry. The brand’s functionality and high quality are known by fishermen worldwide. Rapala maintains its strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries. For more information on Rapala, please visit www.rapala.com.
About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, Bassmaster B.A.S.S. Nation Kayak Series powered by TourneyX presented by Abu Garcia and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.