Performance-Driven Gear Company Joins Forces with MLF To Expand Conservation Efforts
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TULSA, Okla. (Feb. 3, 2021) – Major League Fishing (MLF) announced today that Frabill, a trusted provider of high-quality, performance-driven fishing products, has partnered with MLF as the Official Landing Net of the MLF BIG5 for the 2021 season. The partnership aligns the conservation mindset of MLF with the tools provided by Frabill in an effort to continue to conserve and enhance natural resources at fisheries across the nation.
“Frabill is committed to conservation and has created a series of nets designed to land more fish and help ensure a healthy release,” said Chris Russell, Frabill Fishing marketing director. “It makes perfect sense to partner with MLF to show anglers how effective and useful having a quality net in their boat can be. Frabill is proud to sponsor all the highs and lows that make MLF the most exhilarating angling action to hit television screens worldwide, including the white-knuckle moments where winning fish are boated.”
As the world’s largest tournament-fishing organization, MLF BIG5 provides anglers of all skill levels the opportunity to compete for millions in prize money across five tournament circuits featuring a five-biggest-fish format, including the Tackle Warehouse Pro Circuit, Toyota Series, Phoenix Bass Fishing League, Abu Garcia College Fishing and High School Fishing.
Frabill will provide each Tackle Warehouse Pro Circuit angler with an Ultralight Conservation Net, specifically designed to allow anglers to net a fish with one hand and fit easily into most boat lockers for effortless storage.
“We’re honored to bring Frabill into the fold as the Official Landing Net of the MLF BIG5 for the 2021 season,” said Jim Wilburn, MLF President and CEO. “In addition to helping to conserve our natural resources, utilizing a Frabill net tips the odds for our pro anglers, ensuring their winning fish isn’t lost in the final moments and allowing those fish to add to the excitement and drama that continues the legacy of Major League Fishing as the strongest fishing show on network television.”
MLF’s award-winning network television airings on CBS, Discovery, Outdoor Channel and Sportsman Channel, along with the MLF NOW! live stream on MajorLeagueFishing.com, will also feature the Daily Scoop presented by Frabill, highlighting an impactful moment where a Frabill net is utilized by an MLF angler to land a fish that moves them significantly up the board on the MLF SCORETRACKER.
In addition, fans can log onto MLF BIG5 social media outlets for ‘Tackle Tuesdays’ and enter to win exciting Frabill products throughout the 2021 season.
For more information about MLF, their tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about Frabill, visit Frabill.com. For regular updates, photos, tournament news and more, follow the MLF BIG5’s social media outlets at Facebook, Twitter, Instagram and YouTube.
About Frabill
Frabill believes truly mastering a skill requires two things: preparation and repetition. Anglers generally don’t have a problem with practicing; however, finding the right gear that performs when they need it most is never a given. That’s where Frabill comes in.
Since 1938, Frabill has been trusted to position anglers for success. From bait management solutions, to ice shelters, to landing nets, they provide a robust collection of high-quality, performance-driven products to help anglers reach their fishing goals. Whether they are seeking records or memories, Frabill is there to create experiences that are not just enjoyable, but truly unforgettable.
About Major League Fishing
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel and on-demand on MyOutdoorTV (MOTV). According to Nielsen ratings, Major League Fishing remains the number one series on Outdoor Channel for five years and MLF premiered as the number one outdoor show in their time slot on Discovery in 2019.
In 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots-fishing organization, including the strongest five-biggest-fish format professional bass fishing tour, the MLF Tackle Warehouse Pro Circuit presented by Bad Boy Mowers, as well as the MLF Toyota Series, MLF Phoenix Bass Fishing League presented by T-H Marine, MLF Abu Garcia College Fishing presented by YETI, and MLF High School Fishing presented by Favorite Fishing.