With Spring in the Air, “Major League Fishing” Casts its Line to Bass Fishing Television Fans in 2021

By
wpalert
-
0
608
With Spring in the Air, “Major League Fishing” Casts its Line to
Bass Fishing Television Fans in 2021
MLF 2020 Ratings Indicative of Popular Brand and Competitive Schedule

[print_link]

TULSA (March 18, 2021) – With the smell of spring in the air in parts of the country, Major League Fishing (MLF) is gearing up to start its 2021 season on the heels of a shortened-yet-successful 2020 campaign.

MLF proved to be a dominating force in 2020 with towering competitive bass fishing programming and ratings to prove it. With fans seeking content on Outdoor Channel, Sportsman Channel, World Fishing Network and others, MLF eclipsed all competitive bass fishing programming on television and easily stands alone as cable’s most-watched fishing competition.

“Despite a year in which no one could have imagined or prepared for, Major League Fishing once again proved to be the overwhelming choice of bass fishing fans wanting to watch top-caliber competition on television,” Major League Fishing President and CEO Jim Wilburn stated. “With the travails of 2020 almost behind us, we look to 2021 and a competitive season that will continue to rev up viewers and fans of competitive bass fishing.”

Highlights from 2020 ratings include:

  • With nearly than 1,300 combined hours of television coverage during 2020, Major League Fishing, which airs on cable partners: Outdoor Channel, Sportsman Channel, World Fishing Network, Discovery Channel and CBS Sports, has accounted for a staggering 80% of all viewership of professional competitive bass fishing programs on cable television for the year.
  • Fans of Major League Fishing seek it out regardless of the network. World Fishing Network delivered +12% more average audience than its top competitor’s elite series on Pursuit Channel during 2020, despite having just one-ninth of the distribution.
  • Based on Nielsen in 2020, Major League Fishing’s household impressions on Outdoor Channel Saturday’s 2-4 p.m. time period surpassed its main competitor’s live telecasts on ESPN 2 by +6%, despite having nearly one-third the distribution.

And, as the snow thaws and ice-fishing season concludes, the 2021 season promises to bring excitement and entertainment with a schedule of events that include:

2021 MLF Bass Pro Tour Schedule:

• March 21-26                   Toro Stage One at Sam Rayburn Reservoir                            Jasper, Texas
• April 9-14                         General Tire HEAVY HITTERS                                                        Raleigh, N.C.
• April 30-May 5               Berkley Stage Two at Lake Travis                                               Austin, Texas
• May 21-26                        Favorite Fishing Stage Three at Harris Chain of Lakes        Leesburg, Fla.
• June 4-9                            B&W Trailer Hitches Stage Four at Lake Chickamauga      Dayton, Tenn.
• June 25-30                       General Tire Stage Five at St. Lawrence River                       Massena, N.Y.
• Aug. 5-10                          Bass Pro Tour Stage Six at Lake Champlain                            Plattsburgh, N.Y.
• Sept. 10-15                      Bass Pro Tour Stage Seven at Lake St. Clair                            St. Clair Shores, Mich.
• March 22-26, 2022       REDCREST 2022 at Grand Lake                                                    Tulsa, Okla.

For more information about Major League Fishing and Outdoor Sportsman Group Networks visit: www.MajorLeagueFishing.com and www.outdoorsg.com