December 14, 2021
Minn Kota And Humminbird Extend Long-Standing Partnership With Bassmaster Tournament Trail
BIRMINGHAM, Ala. — Minn Kota and Humminbird, two preeminent brands in the fishing industry and part of the outdoor recreational company Johnson Outdoors, have extended their longtime sponsorship of the Bassmaster Tournament Trail. As Premier Sponsors, Minn Kota and Humminbird will be supporting B.A.S.S.’s six tournament circuits and the iconic Bassmaster Classic through 2024.
“We value our close relationship with Johnson Outdoors and their incredible brands,” said B.A.S.S. chairman and CEO Chase Anderson. “For more than a decade, they have partnered with B.A.S.S. to educate and inspire adventurers to experience fishing and connect with anglers of all skill levels. We’re thrilled to continue working together for the next three years.”
The Minn Kota and Humminbird pro teams feature 20 current Elite Series anglers, including 2021 Angler of the Year Seth Feider, 2021 Rookie of the Year Josh Stracner and four 2021 Bassmaster Elite Series champions — Jeff Gustafson, Lee Livesay, Wes Logan and Bill Lowen.
“Fishing the Elites is something that every kid dreams of who has ever picked up a fishing rod,” said Logan. “I am blessed to run the best products on the market from Johnson Outdoors, and I wouldn’t trust my livelihood to anything else.”
“Minn Kota and Humminbird are dedicated to giving every angler the best possible experience on the water,” said Johnson Outdoors Senior Director Joe Brown. “It’s a passion we’ve shared with B.A.S.S. over the course of our long partnership, and we couldn’t be prouder to renew that commitment today. From weekend warriors to Elite Series competitors, the sport of fishing is thriving and we’re proud to work with B.A.S.S. to give anglers more opportunity than ever to pursue their passion.”
In addition to connecting with tournament anglers through their sponsorship of the Bassmaster Classic, Bassmaster Elite Series, Bassmaster Opens, Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the grass-roots TNT Fireworks B.A.S.S. Nation events, Minn Kota and Humminbird will reach anglers through B.A.S.S.’s diverse, industry-leading media platforms.
As Premier Sponsors, the brands will be highlighted during Bassmaster LIVE on the FOX Sports platforms, which had more than 14 million viewers during the 2021 season, and enjoy exposure in Bassmaster and B.A.S.S. Times magazines and across various social media platforms, which reach more than 2.2 million fans.
“Being a part of the Minn Kota and Humminbird team is going to be a huge help for me as I fish my first year on the Bassmaster Elite Series,” said Jay Przekurat, who is preparing to compete in his rookie season after finishing second in the Bassmaster Central Opens points standings. “Having the best equipment in the game gives me the confidence to compete against the best anglers on the water.”
About Johnson Outdoors
Johnson Outdoors Fishing is comprised of the Minn Kota®, Humminbird® and Cannon® brands. Minn Kota is the world’s leading manufacturer of electric trolling motors, as well as a complete line of shallow water anchors, battery chargers, and marine accessories. Humminbird is a leading global innovator and manufacturer of marine electronics products including fish finders, multifunction displays, autopilots, ice flashers, and premium cartography products. Cannon is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.
Johnson Outdoors is a leading global outdoor recreation company that inspires more people to experience the awe of the great outdoors with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Fishing, Diving and Camping.
About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, Bassmaster Kayak Series powered by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk