Next Gen Lithium Becomes Official Sponsor of Major League Fishing Toyota Series, Expands Tournament Rewards Contingency

Premier Lithium Battery and Charger Manufacturer Signs New Sponsorship Agreement for 2023 Season

BENTON, Ky. (April 11, 2023) – Major League Fishing (MLF), the world’s largest tournament fishing organization, announced today that Next Gen Lithium, a Peoria, Arizona-based manufacturer of premium lithium batteries, has agreed to a sponsorship with the organization for the 2023 season. The brand now becomes the first lithium battery to ever become an official sponsor of the MLF Toyota Series Presented by Phoenix Boats.

Next Gen Lithium has also expanded their lucrative Next Gen Lithium Tournament Rewards contingency program to include the MLF Toyota Series events. The contingency program offers bonus cash to the highest finishing Next Gen Lithium Tournament Rewards members in every MLF Toyota Series tournament, including increased payouts in the Toyota Series Championship.

“We are very excited to bring our batteries to the MLF anglers and be a part of the Toyota Series,” said Kevin Johnson, President and CEO of Next Gen Lithium. “As a former FLW Tour angler I know what anglers need in a battery. The Toyota Series anglers are our customers, and being able to partner with the nation’s largest and best tournament organization is a no brainer. We love giving back to our anglers, and our industry-only battery contingency program is a perfect fit for MLF and reaches all levels of MLF competition. It pays to run Next Gen Lithium – we’re giving away up to $500 in each Toyota Series event and $1500 at the Toyota Series Championship, just for running Next Gen Lithium batteries.”

Per terms of the sponsorship agreement, Next Gen Lithium will receive exposure through multiple MLF platforms, including prominent logo placement on all Toyota Series trailers and weigh-in stages, the MLF website and social media outlets, inclusion in tournament media and promotion, and MLF Bass Fishing Magazine.

For more information about MLF, their tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about Next Gen Lithium and their premium line of batteries and chargers, visit NextGenLithium.com.