| Greatness Gets Greater |
| DAIWA adds technology, features, and new size to the legendary CERTATE spinning reel series |
| FOOTHILL RANCH, CA (February 27, 2024) – The name CERTATE lives in the lexicon of premium spinning reels like Ford’s Mustang does in muscle cars and Chevrolet’s Corvette in grand prix sports cars. Having a sub-brand earn such name recognition within a category isn’t an easy feat, either. That’s why DAIWA is proud of CERTATE’s synonymousness with elite spinning reels and its rich 20 year history.The CERTATE legacy began in 2004 when DAIWA introduced its REAL FOUR design concept: REAL ENGINE: Overwhelming power and smooth rotation REAL CONTROL: High levels of operability REAL ENDURANCE: Long lasting durability REAL CUSTOM: Create your own style To satisfy these four performance requirements, the first-generation CERTATE was equipped with the most advanced technology of the time and was a true breakthrough in spinning reel design. Since, each new generation of CERTATE continues to capitalize on DAIWA’s newest, most advanced technologies and adheres to the foundational REAL FOUR design concept. |
| Please welcome DAIWA’s 2024 CERTATE.Not long ago, DAIWA Marketing Manager and admitted ‘reel connoisseur’ Marc Mills was in Japan and had the opportunity to test the new CERTATE before its arrival in North America. “CERTATE reels have always been smooth, but this was noticeably smoother, more refined,” said Mills, impressed that greatness could get even greater. “The new CERTATE stands as the next evolution in spinning reels.”“AIRDRIVE® DESIGN” is the next generation of DAIWA’s spinning reel design concept. The new CERTATE implements this advanced technology in the front unit, providing anglers with superior operability with maximum power and rigidity. |
| The new CERTATE is rife with design innovations, features, and technologies, including: MONOCOQUE BODY DESIGNDAIWA’s advanced, single component MONOCOQUE (MQ) Body is constructed of aviation grade aluminum. By removing the traditional screws used to attach sideplates, MQ maximizes internal space for larger diameter gears, while improving rigidity and durability. AIRDRIVE® SPOOLOverall weight reduction is at the core of DAIWA’s progressive AIRDRIVE Spool. While lessening weight, the AIRDRIVE Spool also reduces friction to support the drag release. |
| AIRDRIVE® BAILThe AIRDRIVE BAIL is DAIWA’s next evolution of the original AIRBAIL. Further reducing the inertia of the rotor unit, which has been completely redesigned with the AIRDRIVE DESIGN, reducing bail weight was the next step. To enhance its position for power and strength, and to support the reduced weight of the rotor and maintain the sensitivity, the new CERTATE is equipped with Φ2.4mm bail.AIRDRIVE® ROTORSmooth winding with precision stopping. Anglers can wind and stop the reel with perfect timing. Low rotation inertia of the spherical rotor brings the feel of lightness when winding. The operability and winding sensitivity have been dramatically improved.AIRDRIVE® SHAFTThe AIRDRIVE SHAFT creates smooth, quiet rotation and provides anglers with enhanced torque and power. In addition, both ends of pinion gear are supported with bearings to transmit the crank power from the handle to the rotor with enhanced efficiency. By adding high quality collars to the main-shaft, rotational noise has been reduced significantly. |
| Aluminum DIGIGEAR®DAIWA’s digitally engineered gear design ensures a perfect mesh between a sizable, ultra-tough drive gear and pinion gears for optimized speed, power, durability, and smoothness.Special Gear TreatmentSpecial surface treatment has been added to increase the hardness of the drive gear, while water resistance is boosted on the handle side. Additionally, the drags and pinions of some of the larger models are reinforced to SALTIGA-equivalent specifications.ATD (Advanced Tournament Drag) TYPE-LThe ATD TYPE-L drag system works in tandem with the pull of a fish. The initial response of the drag has been significantly improved, especially when using lighter lines to reduce the load and enable a quicker catch and minimize stress on the fish. |
| LONG CAST ABSThe friction caused by line contacting the spool edge during casting has been reduced. The two-stage spool edge shape is engineered for a smooth line release. The spool edge is designed for long casts with the maximum amount of line spooled. Casting distance is increased compared to models without the LONG CAST-ABS.TWISTBUSTER IIITWISTBUSTER III eliminates line twisting – a common problem with spinning reels. The mechanism features a gap in the line roller section to suppress the fluttering of line as it passes through. The line roller section is also MAGSEALED. This special treatment promotes reliable rotation performance and preserves reel integrity, even in saltwater.ALUMINUM HANDLEDAIWA gives you the option to choose an aluminum roller-ball or wide paddle handle. The free-wheeling aluminum handle provides exceptional grip and control even when wet. (“A” models only.)Mills calls the new CERTATE “a premium spinning reel for serious fishing enthusiasts.” You might not have a rod locker or holder chock full of them, but trust that the new CERTATE will be the one you proudly show friends and first to grab for that opening cast. |
| CERTATE Features: Monocoque (MQ) Aluminum Frame AIRDRIVE® System Design AIRDRIVE® ROTOR AIRDRIVE® BAIL AIRDRIVE® SPOOL MAGSEALED® Aluminum TOUGH DIGIGEAR® Advanced Tournament Drag System (ATD) TWISTBUSTER III Aluminum Handle (Certain Models) 10 CRBB, 1RB: CRBB = Corrosion Resistant Ball Bearing, RB = Roller Bearing Sizes 2500 to 5000 MSRP $569.99 to $629.99 |
| For Daiwa’s latest color catalog and/or information on Daiwa dealers in your area, call Daiwa’s Customer Service Department at 562-375-6800 or e-mail inquiries to: CSR@Daiwa.com. The URL for Daiwa’s web site is daiwa.us |