| Wearing the right clothing is essential when fishing in extreme heat. Long-sleeved shirts, face masks, and gloves designed for sun protection can help prevent sunburn and other skin damage. These garments are typically made from materials that enhance breathability and keep anglers cool even under the scorching sun. It’s also crucial to stay hydrated. Bringing along plenty of water and drinking regularly can prevent dehydration and heat exhaustion, allowing you to fish longer and more comfortably. Applying a broad-spectrum sunscreen to exposed skin areas is recommended to further prevent burns and long-term skin damage. Using UV-blocking sunglasses not only protects your eyes but also improves visibility on the water by reducing glare. Invest in quality footwear that provides comfort and protection, especially when spending long hours standing or walking on boat decks. Cooling towels or neck wraps can be beneficial, as they can be soaked in water and worn to help lower body temperature during the hottest parts of the day. It is also wise to take regular breaks in the shade or a covered area to cool down and assess your hydration needs.Our newest FreshBaitz Mandingo Trick Worm is the ultimate game-changer for anglers with a passion! Engineered for the angler who knows SIZE does matter, this lure is designed to attract only the BIGGEST bass with a penchant for the larger bait. The Mandingo Trick Worm boasts a solid 7-inch body enhanced with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. Officially available in a vibrant array of 8 colors. Each worm is made from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for total and maximum attraction, the Mandingo Trick Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing the big ones. Proudly made in the USA by real anglers to help elevate your fishing experience and catch more bass year-round! |
| The best times to fish during the hottest days are in the early morning and late evening when temperatures are cooler. During these times, bass are more active and likely to feed, making them easier to catch. Planning your fishing trips around these windows can significantly increase your chances of a successful outing. Avoid the midday heat when bass are less active and seek shelter, which makes them harder to locate and catch. These optimal times, often referred to as the golden hours, are also when the natural light conditions create a more favorable environment for both anglers and bass. During early mornings, the water temperature is at its coolest, which can stimulate bass to hunt more aggressively before the day heats up. Similarly, as the sun sets, the diminishing light triggers feeding behaviors as bass prepare for the night. Utilizing lures that are effective during low light conditions, such as those with reflective surfaces or ones that create vibrations, can enhance your chances of attracting bass. Understanding the lunar phases and their significant impact on fish behavior can further refine your timing and strategy for maximum effectiveness in your fishing trips.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fact, we just released new Hot Sauce, MidNight, Ghost and 10w30 Syntheic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater. |
| Bass often retreat to shaded areas during the heat of the day to stay cool. Identifying these spots, such as under boat docks, near fallen trees, or along steep banks, can be crucial for successful fishing. Casting your line so that your bait skirts the edges of these shaded areas can entice hidden bass to strike. As the sun moves, these shaded areas will shift, so anglers need to be observant and adapt their positions accordingly. Observing the water’s surface for signs of bass or baitfish activity near these shaded spots can provide additional clues to their locations. It’s also beneficial to use baits that mimic the natural prey found in these habitats, increasing the likelihood of attracting a bass. Periodically changing your angle of approach can help present your bait more naturally within these areas, adapting to how the shade and bass positions change over the day. Paying attention to the type of shade whether it’s from vegetation, man-made structures, or topographical features can affect the type of bass and their behavior. Employing quieter, more subtle fishing techniques can effectively prevent spooking bass in these often calm and secluded spots, ensuring more success.We use our Fresh Scorpion because it closely imitates a crawfish. Our newest 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors work wonders. The Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Of course, water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The subtle color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Fresh Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action-triggering strikes! |
| Aquatic vegetation offers shade and protection for bass seeking relief from the heat. Fishing in areas with plenty of vegetation can be very effective, especially when using techniques that allow the bait to reach where bass are most likely to be hiding. Techniques such as using weights to drop baits into thicker parts or pulling lures through the vegetation can yield good results. Understanding the types of vegetation in your fishing area and how bass use them for cover will guide your strategy. Different types of aquatic plants attract different aquatic life, serving as a rich feeding ground for bass. When targeting these areas, it is important to match your lure to the prey that bass might be hunting within the vegetation. Slow, methodical presentations can also be more effective in dense vegetation, as they allow bass more time to strike the bait. Using lures that are less likely to get tangled, such as weedless setups, can enhance your fishing experience and reduce frustration. Regular scouting for changes in vegetation patterns can consistently reveal new fishing spots or indicate where bass might have moved to based on the seasonal changes or the water conditions.Our Fresh HellaMite is scented for complete and total attraction underwater along with being made in the USA by real fishermen just like you. Grab our newest Hot Sauce, MidNight, Glow, 10w30 Synthetic, Slimer Green, and Barbie Pink HellaMite colors. Act quickly, these new colors won’t stay in stock for long. We also recently restocked our Ghost, Red Bug, Purple Rain, Brown Bug, Electric Chicken, and Goby Wan colors. The HellaMite’s solid body and hyperactive ribbed tail design produce a life-like quivering action with every twitch of the rod. Additionally, its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for an exhilarating catch, thanks to the HellaMite’s superior performance and versatility. |
| Moving water is cooler and more oxygenated, making it an ideal habitat for bass during hot weather. Areas with natural currents, or where water is circulated by human-made structures, attract bass because these waters are more comfortable and full of baitfish. Anglers should focus on casting into these currents with lures that mimic the natural prey found in these waters. Techniques that involve moving baits can be particularly effective in these environments. It is beneficial to observe the behavior of smaller fish and insects in these areas to determine what bass might be feeding on. Fishing downstream and allowing your lure to drift naturally with the current can create a more enticing presentation. Anglers can also experiment with different retrieval speeds and patterns to see what triggers strikes from the bass. In faster-moving waters, heavier lures might be necessary to maintain control and ensure proper depth. Paying attention to eddies and convergence zones in the current can lead to successful fishing spots, as bass often wait in these areas to ambush prey. These natural traps create ideal conditions for bass to conserve energy while feeding opportunities increase.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round! |
| In warm waters, choosing the right bait is crucial due to the increased metabolism of bass. Soft plastics that exhibit a lot of action are particularly effective because they mimic the lively movements of natural bass prey. Using a variety of baits that move differently underwater can appeal to the predatory instincts of bass. Experimenting with different sizes and colors, depending on the clarity and depth of the water, can also improve catch rates during the warm months. Incorporating scented baits can enhance the attractiveness of your setup, as smell can be a powerful trigger for bass. Paying attention to how bass are feeding can guide your selection. For instance, if bass are feeding aggressively, faster-moving baits might be more successful. On the other hand, during slower periods, baits that require a more subtle presentation can be more effective. Adapting bait types throughout the day to match bass activity levels, such as using jigs or swimbaits, can be beneficial. Keeping a comprehensive log of what baits worked under specific environmental conditions can be a useful reference for future fishing trips, helping to refine and optimize bait selection.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from but we just added new MidNight, Glow, and Ghost Worms! You can also experience our new wacky rigging kit while it’s ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. If you’re fast enough you might be able to grab the limited-release Pumpkin Spice Worm before it’s completely sold out along with some of our newest colors including the Brown Worm, Electic Chicken Worm, and Goby Wan Worm colors. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also released new 6-inch Worms including Charmeleon, Rainbow TRT, Bone, Chocolate Mint, and Fire TGR are all available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift from one color to another. Scented for total attraction underwater. |
| Fishing at night is a great alternative during the peak heat of summer. It allows anglers to take advantage of cooler temperatures and active bass behavior. Night fishing requires careful preparation, such as using appropriate lighting and safety gear. Lures that produce vibrations or noises can enhance success rates, as bass rely more on their lateral line in the dark to detect prey. Patience and adaptability to less visibility and different fishing conditions are key to mastering night fishing for bass. It’s important to use lights sparingly to avoid spooking the bass, as they can be more sensitive to disturbances in the quieter night environment. Choosing darker colored lures can be more effective at night because they create a more defined silhouette against the lighter night sky. Moving slowly and deliberately helps maintain safety and increases your chances of success by minimizing noise and disturbance in the water. Using a common GPS or familiarizing yourself with the fishing area during daylight can prevent navigation difficulties and enhance your overall night fishing experience. Fishing closer to the shore can yield better results, as bass may move to shallower waters to feed.We have a wide variety of terminal tackle to choose from. For Scorpions, we love to use the Stand-Up Jig because it sits your bait up-right in a defensive stance! The popular All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. The Mosquito Hooks work for drop-shotting and perfectly accommodates a wide range of soft plastics. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. The Shakey Ultrahead can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! The Ultrahead Wacky Jig features precise weight positioning and hook orientation for the ultimate wacky presentations. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you pressure time when fishing cover. The 4x Jungle Flippin Hook is designed for big fish and the toughest conditions. The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action for soft plastics. |