Sept. 23, 2024
B.A.S.S. LLC names Phillip Johnson Chief Operating Officer
BIRMINGHAM, Ala. — B.A.S.S., the world’s largest fishing organization, today announced the promotion of Executive Vice President Phillip Johnson to Chief Operating Officer. For the past two years, Johnson has steered the organization’s content strategy, advertising, events, marketing and communications. Now, he will also assume management responsibilities of the Bassmaster Tournament operations as well as focus on new processes to improve and expand total business operations.
“I am pleased to announce the promotion of Phillip Johnson to Chief Operating Officer, B.A.S.S. LLC,” said B.A.S.S. CEO Chase Anderson. “I have known and worked with Phillip for well over a decade. He has been a trusted executive for the Anderson Companies for 17 years, at one time leading a department of more than 7,000 associates. I have been very impressed with Phillip’s work at B.A.S.S. as he has spearheaded the reorganization of business operations.
“Phillip’s leadership and collaborative approach to working with our associates and customers is taking our company to a new level,” Anderson added. “Phillip’s new expanded role will give him management responsibilities over our operations, and I’m confident we will continue to evolve with an ‘outside-in’ culture and maintain our position of strength and leadership in our industry.”
Johnson’s 25 years of experience in sales and operations management will prove vital to B.A.S.S., as the organization continues to focus on growing the sport and more completely engaging current participants and fans. He will continue to play a crucial part of ad and sponsorship sales, events and content, and has also played a vital role in building the organization’s relationship with FOX Sports, which recently led to a contract renewal with increased coverage that has the potential to deliver the biggest audience the sport has ever seen.