| Bass behavior changes with the seasons, influencing their preferred shorelines. In spring and fall, cooler water temperatures often push bass to steeper banks or areas with large rocks that retain heat. During summer, they tend to favor flatter banks with submerged wood or vegetation that provides shade and cooler water. Winter can push bass to deeper, nearby drop-offs, but they often return to the bank to feed during warmer parts of the day. Understanding these seasonal patterns helps anglers target the most productive areas throughout the year. During transitional periods, such as early spring or late fall, bass may be more scattered as they adjust to fluctuating temperatures. Observing water clarity can further refine your choice of shoreline, as bass in clearer water tend to hold to steeper banks or areas with more cover. Seasonal weather patterns, like wind direction or prolonged sunny days, also play a role in determining which banks will hold more active fish. Paying attention to subtle cues, such as the presence of baitfish or changing vegetation, can indicate shifts in bass movement throughout the seasons. By aligning your tactics with these natural patterns, you can greatly improve your catch rates and overall success.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. Scented for complete and total attraction underwater along with being made in the USA by real fishermen just like you. Grab our newest Lil Bass, Hot Sauce, MidNight, Glow, 10w30 Synthetic, Slimer Green, and Barbie Pink HellaMite colors. Act quickly, these new colors won’t stay in stock for long. We also recently restocked our Ghost, Red Bug, Purple Rain, Brown Bug, Electric Chicken, and Goby Wan colors. The HellaMite’s solid body and hyperactive ribbed tail design produce a life-like quivering action with every twitch of the rod. Iits unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for an exhilarating catch, thanks to its superior performance and versatility. |
| Using a topographic map is an essential step in identifying promising banks for bass fishing. Wide contour bands indicate shallow flats, while tightly packed lines reveal steep slopes, both of which can hold bass depending on the season. Inspecting the bottom composition is equally important—bass typically prefer hard bottoms like gravel or rocky areas over soft, silted bottoms. Scouting banks visually or with electronics can help confirm these features and reveal additional cover or structure. A systematic approach to studying a bank can uncover reliable hotspots year after year. Pay attention to subtle variations in contour lines, as gradual changes can indicate secondary structures like shelves or small drop-offs that bass often use as ambush points. Identifying areas where shallow flats transition into deeper water can help locate staging spots for bass during seasonal migrations. While scouting, look for physical indicators like submerged wood, rock piles, or vegetation that provide additional hiding and feeding areas for bass. Weather conditions, such as wind direction, can also influence which side of the bank might hold more fish at any given time.We use our Fresh Scorpion because it closely imitates a crawfish. Our newest 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors work wonders. The Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Of course, water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The subtle color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Fresh Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action-triggering strikes! |
| Large rocks and submerged logs are critical cover elements for bass along the shoreline. Big rocks absorb heat and are particularly effective at attracting bass during cooler seasons like spring and fall. In summer, logs in shallow flats provide shade and ambush opportunities for bass looking to escape the heat. Anglers should also consider exploring underwater wood cover that may not be visible from the surface, as it can hold bigger fish. By focusing on these natural features, you can increase your chances of finding larger bass consistently. When fishing around big rocks, try using slow-moving lures to mimic prey and entice strikes from bass holding close to these structures. Logs near transition zones or areas with nearby baitfish can be especially productive, offering both feeding opportunities and shelter. Using electronics to locate submerged logs or hidden rock piles can give you an edge, as these spots are often overlooked by other anglers. Pay attention to water clarity, as in murkier water, bass may stay closer to cover, making precise casting around these features essential. Different retrieval speeds and angles can also help you determine how bass are interacting with the structure.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fact, we just released new Hot Sauce, MidNight, Ghost and 10w30 Syntheic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater. |
| Baitfish activity is one of the most reliable indicators of bass presence. Observing surface activity like shad flicking in the shallows or using electronics to locate baitfish schools in deeper water can guide you to productive areas. Shorelines with baitfish tend to attract bass, especially if other cover, like docks or vegetation, is nearby. Docks are particularly effective as they provide shade and create feeding zones for both baitfish and bass. Prioritizing banks with visible or electronically detected baitfish can significantly improve your fishing success. Pay attention to the size and type of baitfish present, as this can influence the lure selection and presentation needed to mimic natural prey. In clear water, bass may actively chase baitfish near the surface, while in stained water, they are more likely to ambush from cover. Areas with schools of baitfish holding near transition zones or drop-offs can hold larger, more aggressive bass. Wind can also play a role, as it often pushes baitfish toward windblown banks, concentrating both prey and predator in specific areas. Regularly scanning with your electronics and adjusting your tactics based on baitfish movement can keep you on the fish.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round! |
| Transition zones, where one type of bank material changes to another, are prime locations for bass to congregate. Irregular features such as underwater drains, guts, or breaks also tend to hold fish, especially when these structures are near shallow flats. These hidden irregularities often require the use of electronics to identify but can hold schools of bass that are overlooked by less observant anglers. Wind and water currents can accumulate drifting wood along these areas, providing further cover for bass. Targeting these unique features helps anglers uncover lesser-fished, high-yield spots. Bass are drawn to these transition zones because they offer a mix of feeding opportunities and protective cover. Changes in bottom composition often attract baitfish, creating an ideal hunting ground for predatory bass. Irregularities can also act as natural ambush points, allowing for the bass to position themselves strategically for feeding. In seasonal transitions, these areas can be even more productive as bass move between shallow and deeper water. Exploring these dynamic spots and learning their intricacies will give you a significant advantage over other anglers who focus solely on structures.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from but we just added new MidNight, Glow, and Ghost Worms! Our popular Wild Cherry Worms have been restocked as well. You can also experience our new wacky rigging kit while it’s ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. If you’re fast enough you might be able to grab the limited-release Pumpkin Spice Worm before it’s completely sold out along with some of our newest colors including the Brown Worm, Electic Chicken Worm, and Goby Wan Worm colors. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also released new 6-inch Worms including Charmeleon, Rainbow TRT, Bone, Chocolate Mint, and Fire TGR are all available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift from one color to another. Scented for total attraction underwater. |
| The sun and wind are often overlooked factors that can significantly affect bass location along banks. In spring, banks that face north or northeast receive more sunlight and warm up faster, attracting both baitfish and bass. In summer, windblown banks are ideal because the moving water cools the surface and pushes baitfish toward the shore, drawing bass in to feed. Docks, laydowns, and submerged wood also serve as essential cover throughout the year, offering shade and ambush opportunities. Adapting your bank selection based on these conditions ensures that you’re targeting areas where bass are actively feeding. In fall, cooler winds can oxygenate shallow water, prompting baitfish to congregate and bass to follow. Windblown points or coves often become high-activity zones as bass capitalize on the increased movement of prey. During cloudy days, bass may roam further from cover, making windblown areas even more critical to explore. On sunny days, focusing on shaded areas like dock edges or undercut banks can yield better results. These environmental factors and adjusting your tactics accordingly will greatly enhance your ability to catch bass.Our newest FreshBaitz Mandingo Trick Worm is the ultimate game-changer for anglers with a passion! Engineered for the angler who knows SIZE does matter, this lure is designed to attract only the BIGGEST bass with a penchant for the larger bait. The Mandingo Trick Worm boasts a solid 7-inch body enhanced with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. Officially available in a vibrant array of 8 colors. Each worm is made from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for total and maximum attraction, the Mandingo Trick Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing the big ones. Proudly made in the USA by real anglers to help elevate your fishing experience and catch more bass year-round! |
| Productive banks with the right combination of features are reliable fishing spots you can revisit throughout the day or across seasons. Bass often patrol the same areas, especially where there is consistent cover, baitfish, and transitions. Keeping track of these locations allows anglers to create a mental or physical map of their most successful spots. Returning to these banks at different times of day can yield surprising results as bass movements fluctuate with feeding patterns. With patience and observation, you can maximize your fishing time by revisiting and refining your approach to these dependable areas. Establishing a pattern for each productive bank, such as knowing when bass are most active or how they respond to changing weather, can make your visits even more effective. Subtle changes, like water levels or seasonal vegetation growth, may alter a bank’s productivity, so regular re-evaluation is crucial. Notes on successful lure types, presentations, and retrieve speeds for specific banks can help you fine-tune your strategy over time. If a bank produces consistently, it may also indicate that the area has a healthy ecosystem supporting baitfish and bass.We have a wide variety of terminal tackle to choose from, but we’ve recently released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick changes. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! Mosquito Hooks work for dropshotting and perfectly accommodates a wide range of soft plastics. The popular All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. The Shakey Ultrahead can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! The Ultrahead Wacky Jig features precise weight positioning and hook orientation for the ultimate wacky presentations. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you pressure time when fishing cover. The 4x Jungle Flippin Hook is designed for big fish and the toughest conditions. The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. |