- January 24, 2025
Leveraging L Catterton’s operating capabilities and industry network to scale up amid growing demand for its high-quality fishing gear across markets.
HAMAMATSU, Japan – Megabass, a Japan-headquartered premium fishing gear manufacturer, today announced that it has entered into a strategic partnership with L Catterton, a leading global consumer-focused investment firm. The partnership positions Megabass for further expansion by leveraging L Catterton’s operating capabilities and industry network on the back of rising demand for its products.
Consumer expenditure on fishing gear in Japan and the US, Megabass’ two largest markets, has been on an uptick and is expected to continue growing as casual anglers increasingly seek to become more proficient and purchase high-quality products to aid in their quest. This trend is providing secular tailwinds for Megabass, given the brand’s suite of stellar fishing lures, baits, and rods which can be used across locales such as rivers, lakes, and seas.
Founded in 1986 by acclaimed bass angler Yuki Ito, Megabass harnesses traditional craftsmanship and cutting-edge technology to manufacture its products. Anchored in Mr Ito’s high-performance mindset, these products have gained a glowing reputation for their effectiveness and trustworthiness. They have also won major international and domestic design awards such as the Red Dot Design Award, iF Design Award, and Good Japan Design Award across multiple years.
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