B.A.S.S., MAXAM Tire announce Elite Series title sponsorship extension

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Jan. 29, 2025

B.A.S.S., MAXAM Tire announce Elite Series title sponsorship extension

BIRMINGHAM, Ala. — B.A.S.S. and MAXAM Tire, a global leader in specialty tire manufacturing, have announced a two-year extension of MAXAM’s return as a title sponsor for the Elite Series, starting with the 2025 MAXAM Tire Bassmaster Elite at Sabine River in Orange, Texas, May 15-18.

MAXAM Tire’s sponsorship demonstrates the company’s passion for the sport and its dedication to empowering anglers and outdoors enthusiasts alike. From off-road terrain to the open road, MAXAM’s specialty tires are engineered to deliver peak performance in the most demanding conditions, just as anglers rely on top-tier gear to excel in challenging waters.

“We are thrilled to extend our partnership with Bassmaster for another two years as a title sponsor,” said Steve Cunningham, director of marketing for MAXAM Tire. “The Bassmaster Elite Series embodies the same values as we do at MAXAM Tire — dedication, precision and performance. Just as anglers rely on the best equipment to excel, we provide specialty tires that deliver exceptional reliability in the most demanding conditions. We look forward to continuing this journey, supporting the passionate fishing community and connecting with the hardworking professionals who share our love for the outdoors.”

“This partnership between the Bassmaster Elite Series and MAXAM Tire has been a natural fit for both sides,” said B.A.S.S. Chief Operating Officer Phillip Johnson. “Much like the Elite anglers who take to the water to compete at professional fishing’s highest level, MAXAM Tire shares the same work ethic and values necessary for their customers to succeed under tough conditions. We look forward to standing together for an additional two years.”

The last time the Elite Series visited the Sabine River was in 2023 when Brock Mosley of Collinsville, Miss., won with a total weight of 44 pounds, 3 ounces. Mosley edged out runner-up Clark Wendlandt by almost three pounds.

Live coverage of all four days of the MAXAM Tire Bassmaster Elite at Sabine River will be featured beginning May 15 on Bassmaster.com as well as the FOX Sports digital platforms. FS1 will also broadcast the event live May 17-18.

About MAXAM Tire

MAXAM Tire is a major global specialty tire manufacturer and distributor with a strong reputation for market-leading quality, reliability and delivered value. Our organization’s foundation is centered around world-class engineering practices and the most advanced manufacturing platforms within our industry, ensuring superior product quality.