Fishing Clash Continues as the Title Sponsor for MLF’s Angler of the Year Programs Across Top Professional and Amateur Circuits
BENTON, Ky. & WARSAW, Poland (Jan. 29, 2025) – Major League Fishing (MLF) and Ten Square Games, the creators of the globally popular mobile game Fishing Clash, announced today the continuation of Fishing Clash’s sponsorship of the prestigious Angler of the Year (AOY) awards across MLF’s top four circuits in 2025. The partnership positions Fishing Clash as title AOY sponsor for the Bass Pro Tour, Tackle Warehouse Invitationals, Toyota Series Presented by Phoenix Boats and Phoenix Bass Fishing League Presented by T-H Marine.
Building on the success of last year’s collaboration, this renewed partnership underscores Ten Square Games’ dedication to supporting professional fishing while enhancing the visibility and reach of Fishing Clash among outdoor enthusiasts. With co-branded initiatives and record-breaking in-game engagement, the collaboration between MLF and Fishing Clash continues to bridge the gap between virtual and real-world fishing, offering unique experiences that resonate with fans, players and anglers worldwide.
“With millions of active players worldwide, Fishing Clash has become an influential platform for engaging outdoor enthusiasts and growing the sport of fishing globally,” said Kathy Fennel, Executive Vice President and General Manager of Major League Fishing. “This partnership highlights Ten Square Games’ dedication to the fishing community and underscores MLF’s commitment to offering fans and anglers opportunities to connect on every level, from digital engagement to on-the-water competition.”
Fishing Clash has revolutionized fishing entertainment by creating an immersive mobile experience enjoyed by more than 80 million players globally. In tandem with MLF, the collaboration continues to deepen connections between fans and the sport, highlighted by unique integrations like virtual tournaments mirroring real-life MLF events.
“We are thrilled to continue our partnership with Major League Fishing, which demonstrates our dedication to the fishing community and strengthens Fishing Clash’s presence in the U.S. – our largest single market,” said Andrzej Ilczuk, CEO of Ten Square Games. “Following the success of our previous collaboration, we’ve seen remarkable growth in game installations and engagement, proving that MLF’s passionate fanbase is perfectly aligned with our game. This renewal allows us to bridge the gap between virtual and real-world fishing experiences, deepening our connection with outdoor enthusiasts globally.”
The collaboration with Major League Fishing has significantly enhanced brand visibility for Fishing Clash. In addition to logo placement on angler jerseys and boats, the game is showcased across all MLF media platforms. Fishing Clash is seamlessly integrated into coverage of AOY programs, including editorial features, social media updates, and earned media exposure in national outlets. Additionally, Fishing Clash is highlighted through voiceover mentions during MLFNOW! live streams and Bass Pro Tour linear TV broadcasts, tying everything together with high-impact touchpoints. This comprehensive strategy ensures that Fishing Clash reaches millions of outdoor enthusiasts globally and strengthens its position as a leading mobile fishing game.
Fishing Clash 2025 Angler of the Year Awards:
Bass Pro Tour Fishing Clash Angler of the Year: $100,000
Tackle Warehouse Invitationals Fishing Clash Angler of the Year: $50,000
Toyota Series Fishing Clash Angler of the Year: $5,000 per division (six divisions total)
Phoenix Bass Fishing League Fishing Clash Angler of the Year: $1,000 per division (24 divisions total)
A Fishing Clash AOY title is among the sport’s most challenging accolades, rewarding consistent performance throughout an entire season on different fisheries. The Bass Pro Tour Fishing Clash AOY must outperform 65 of the world’s best anglers through seven tournaments, showcasing versatility and perseverance, just as players do in Fishing Clash.
As a part of the partnership, MLF will award five fishing prize packs to Fishing Clash players who excel in the game’s MLF-themed challenges. The prize packs will be available throughout the year for top players during the MLF-themed events in Fishing Clash.
Fishing Clash continues to be one of the most popular mobile games in the world. The game offers a dynamic 3D fishing experience with a variety of virtual locations, including the host of MLF REDCREST 2025, Lake Guntersville, where Fishing Clash players can virtually compete.
The 2025 Bass Pro Tour Fishing Clash Angler of the Year race kicks off January 30 at the Bass Pro Tour Stage 1 at Lake Conroe in Conroe, Texas.
For more information about Fishing Clash, visit FishingClash.game or download the app for iOS or Android. To learn more about MLF, visit MajorLeagueFishing.com. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, X, Instagram and YouTube.