Livingston Lures Announces Three New Lures
- By FTR Industry Wire
- February 18, 2025
Livingston Lures, a leader in high-performance lures and a pioneer in EBS Technology™, is thrilled to announce the launch of its groundbreaking line of premium lures for the 2025 fishing season.
San Antonio, TX – These new products are set to redefine fishing technology, offering anglers unparalleled performance.
The Jerkmaster 121 Deep Plus:
This slow-sinking lure, enhanced with EBS Technology™, boasts a unique body and lip configuration for a dynamic darting action that can reach depths of up to 15 feet. Its internal weight transfer system ensures long casts, making it ideal for efficiently covering expansive areas.
The Plopmaster Topwater:
Designed for bass and other surface-feeding species, this lure features a robust through-wire construction and a cupped tail that produces a loud, splashy action. The integration of EBS Baitfish Sound Technology attracts aggressive strikes, making it suitable for anglers of all skill levels.
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