Berkley Krej Evolution
- By FTR Industry Wire
- February 21, 2025
Berkley expands with new Krej sizes and colors, for the ultimate FFS-optimized fishing experience.
COLUMBIA, S.C. – The Berkley Krej redefined freshwater hard baits when it earned the prestigious Best of Category award at ICAST 2024. After listening to angler feedback, the Berkley team has upgraded the Krej, now officially available in five new colors and two new sizes, giving anglers even more options to adapt to any fishing scenario.
Designed to excel with forward-facing sonar, the Berkley Krej features an innovative upturned bill that mimics the natural upward fleeing motion of a baitfish. Unlike traditional jerkbaits, it moves upwards in the water column before falling back toward pursuing fish, creating a unique action that triggers reaction strikes. It can be worked just below the surface as described or fished as a topwater on a straight retrieve, adding even more versatility. Perfectly crafted in Berkley Labs, the Krej delivers unmatched performance, innovation, and variety for anglers ready to dominate their next fishing trip.
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