Shimano Expands Suspended Jerkbait Lineup with New Colorways
- March 20, 2025
Providing an edge for anglers targeting freshwater gamefish across North America.
Charleston, SC – Shimano North America Fishing introduces five new colorways across three of its premium suspended jerkbaits: the World Minnow 115SP, Zumverno 95SP, and Zumverno 115SP MR. The new colorways combine Shimano’s proven BOOST CONCEPT lure technologies with an ultra-natural finish to trigger more strikes from wary gamefish. All three suspended jerkbait offerings now feature the highly anticipated Matte Perch color pattern, designed to replicate young-of-the-year perch, a primary forage base in top northern fisheries.
“Shimano is excited to introduce new color options to our celebrated jerkbait lineup,” says Bob Mahoney, Shimano Marketing Manager. “By combining proprietary technologies like FLASH BOOST, JET BOOST, and SCALE BOOST with a variety of baitfish-imitating patterns, anglers are now equipped to handle any conditions they encounter on the water.”
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