| Lazy Sink Followed by a Tremendous Smash |
| DAIWA’s new sinking LAZY FASHAD 100S features LASER IMPACT® technology and subtle-slalom-swim in a saltwater-grade twitchbait. |
| FOOTHILL RANCH, CA (April 2, 2025) – Swimbaits have proven that a carefree, essentially lethargic motion can trigger massive strikes. Works on freshwater bass. Dittos for inshore. The trouble with saltwater is that a pack of soft plastic swimbait bodies mightn’t get you through the morning, shredded and constantly needing to be replaced.So, what if you could replicate the same relaxed motion in a hardbait? Maybe factor in some subtle snaking around, too? Well, DAIWA did it. Released last season, the LAZY FASHAD put the personality of a swimbait in a saltwater-grade twitchbait and incorporated a little slalom action. Now, the creative lure designers introduce the four-inchLAZY FASHAD 100S, a slightly larger and sinking version of the original and with a new proprietary flash called LASER IMPACT®. |
| “LASER IMPACT provides an incredible level of visibility to the fish,” said DAIWA Field Marketing Manager, Chris Martin. “Inside the LAZY FASHAD 100S’s durable ABS plastic body, we installed a prism that captures and reflects light 360-degrees. This vastly widens the field of visibility.” Compare that to your average flash foil that kicks light in one or two directions, and maybe the wrong ones. The hooks were upgraded, too. “We went to BKK saltwater-grade hooks to for their extreme sharpness and durability,” said Martin. For six generations, BKK has manufactured some of the world’s sharpest and strongest hooks, both freshwater and saltwater. |
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| On a straight retrieve, DAIWA’s LAZY FASHAD 100S winds through the water like a relaxed baitfish – one destined to become a meal. The slow sinking lure can be lowered anywhere in the water column before engaging, too. Once in motion, the lure dives up to three-feet, precise depth dictated by the speed of retrieve and line thickness, narrower pulling deeper. And, unlike a swimbait motoring with limited wobble, the LAZY FASHAD 100S rolls side-to-side while it broadcasts color via its LASER IMPACT prism. The LAZY FASHAD 100S’s curious slalom action is produced by a conspicuous fin centered on the head of the bait. Sort of looks like a miniature aquatic rhinoceros. Despite the diminutive nature of the fin, though, it really moves the bait around. |
| The LAZY FASHAD 100S can be fished more aggressively, too. Technically categorized as a twitchbait, snapping the LAZY FASHAD 100S affects a sudden dive. And, because of the fin, each pull sends it in a new direction. Essentially, it’s two lures in one: a slow swimmer and a ripper.Internally, the LAZY FASHAD 100S features a dual-purpose metal ball chamber. On the cast, it’s a weight-transfer system imparts exceptional launch distances, even bucking the wind. While retrieved, it emits subtle ticks that produce auditory responses – strikes – from inshore predators like redfish, trout, jacks, snook, calico bass, and others. Externally, the durable LAZY FASHAD 100S sports refined cosmetics, to include realistic eyeballs, gills and mouthparts, and scale patterns. Choose from a palette of intense saltwater patterns, including SKELETON CHART BACK, SKELETON RED HEAD, SKELETON MULLET, HOLO SARDINE, 3D KONOSIRO, and PINK CLEAR HOLO.For the first time, laziness is a virtue. |
| MAX LASER |
| CHART HEAD MULLET |
| CHART HEAD SARDINE |
| RED HEAD |
| LAZY FASHAD 100S FEATURES:LASER IMPACT® technologySlow sinkingUnique rolling and slalom swimCan be fished slow or fastBKK 3X Hooks for superior holding power and higher hook-up rate.Durable ABS plastic bodyRealistic eyeballs, mouthparts, and gillsDetailed scale patternsSIZE: 100mm (4-inches)WEIGHT: 21.3g (¾-ounce)COLORS: CHART HEAD MULLET, CHART HEAD SARDINE, BLUE PINK, RED HEAD, and MAX LASERMSRP $18.99 |
| For DAIWA’s latest color catalog and/or information on DAIWA dealers in your area, call DAIWA’s Customer Service Department at 562-375-6800 or e-mail inquiries to: CSR@DAIWA.com. The URL for DAIWA’s web site is daiwa.us |