- By FTR Industry Wire
- April 3, 2025
From private-label product lines to fully customized rod builds, Cashion’s OEM program is designed to help forward-thinking brands differentiate themselves through quality, reliability, and domestic production.
Sanford, NC – Cashion Rods, a leading innovator in American-made fishing rods and blanks, is proud to announce a strategic expansion of its OEM capabilities in response to increasing demand for domestically produced fishing products. With ongoing global trade instability and a renewed national focus on American-made goods, Cashion has invested in the people, processes, and technologies required to serve as a premier OEM partner for fishing tackle brands across the country.
Driven by both rising consumer demand and geopolitical realities, brands are rapidly shifting focus toward reshoring their supply chains. Cashion is uniquely positioned to support this transition, with all composite materials sourced from within the United States and all manufacturing taking place at its Sanford, North Carolina facility.
“Cashion has always believed in the power and pride of American manufacturing,” said Dr. Matthew Cashion, Founder of Cashion Rods. “Our mission has always been to create the highest-quality fishing rods using science-backed materials and American craftsmanship. In today’s climate, our commitment to ‘American Made’ is more than a brand value—it’s a competitive advantage for us and our OEM partners.”
To support this growing opportunity, Cashion has expanded production capacity and streamlined its OEM onboarding process to serve a wide range of fishing and sporting goods brands seeking reliable, high-quality domestic manufacturing.
“Because we control every step of the rod-building process—from blank rolling to final assembly—we’re able to offer unmatched consistency, flexibility, and speed,” said Reid McKinstry, Cashion’s Operations Manager. “With one of the only truly American supply chains in the rod-building industry and a team of elite in-house builders, we’re ready to meet the growing demand for premium, American-made OEM fishing rods.”
For OEM inquiries, contact: National Sales Manager Ben Choate.
