Gene Larew Classic Baits Transitioning to YUM
- By FTR Industry Wire
- April 3, 2025
Anglers will be the primary beneficiaries as the most popular baits from Gene Larew Lures transition to YUM Bait Company in 2025.
The benefit will come in the form of savings because the YUM-branded versions of these beloved baits will sell for 3.99 instead of 6.99.
Soft plastic baits becoming part of YUM include the Salt Craw, Hammer Craw, Hoo Daddy Jr, Scutter Bug and Scutter Bug Jr, with the latter two being the baits known as the Biffle Bug and Biffle Bug Jr under Gene Larew. YUM also will offer Hard Heads in five sizes and Glass Rattles, both from the former Gene Larew brand.
“Closing out a Brand is never easy, but financially it was the best decision,” said Chad Warner, Vice President of Brand Management for PRADCO-Fishing. “We have taken the most successful shapes and terminal pieces and put those under the YUM brand. Those shapes and terminal choices compliment that brand extremely well, and from a price point perspective, it’s a win for the consumer!”
The transition will also strengthen the YUM brand and provide retailers with a broader selection of proven producers as YUM Baits. The YUM versions of these baits will be available in their most popular original colors, but also in some of YUM’s top colors.
“This transition aligns perfectly with our overall strategy for the YUM brand. By bringing these well-respected lures into the YUM family, we’re strengthening our position in the market and providing anglers with a more comprehensive range of options,” Warner said. “We understand that the Gene Larew brand holds a special place in the hearts of many anglers. We want to assure you that we’re honoring that legacy by preserving the quality and performance of these classic lures.”
About PRADCO Fishing
PRADCO Fishing is owned by EBSCO Industries of Birmingham, Ala., and is a part of PRADCO Outdoor Brands. Its famous fishing brands include: Arbogast, Bandit, Bobby Garland, Bomber, BOOYAH, Cotton Cordell, Creek Chub, Great Lakes Finesse, Heddon, Lindy, Little Joe, Norman, Rebel, Smithwick, Thill, War Eagle, Whisker Seeker Tackle and YUM. POB’s hunting brands include Ani-Logics Outdoors, Code Blue, MAXXTUFF, Moultrie, Summit, Texas Hunter, Whitetail Institute and Wingscapes.
