| Aquatic vegetation consistently draws in bass because it provides both cover and an abundant food source. Weeds are home to insects, small fish, and crawfish, which bass frequently feed on. Bass often hide under thick mats or roam along weed lines, using the shade and structure to ambush prey. Horizontal vegetation like lily pads or milfoil offers excellent overhead protection, while vertical weeds like coontail and pondweed create defined hunting lanes. To fish these areas effectively, use soft plastic baits like lizards or beetles rigged weedless to avoid snags and provoke strikes in tight cover. Pay attention to key ambush zones such as the edges where vegetation meets open water. Bass may also suspend just below the canopy of floating weeds, especially on hot, sunny days. After a stretch of warm weather, bass often push shallow into the greenery, especially in the morning and evening. Wind-blown vegetation mats tend to concentrate bait and can hold more active fish. Learning to properly read how bass relate to specific types of vegetation throughout the day can dramatically increase your catch rate.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. Each is scented for complete and total attraction underwater along with being made in the USA by real fishermen just like you. We’ve recently dropped a new HellaMite Pro Pack that is loaded with 60 total baits in all six proven colors, plus three Owner Block Head Ned Jigs and a handy storage bag. This kit has everything you need to stay rigged and ready year-round. Grab our newest Lil Bass, Hot Sauce, MidNight, Glow, 10w30 Synthetic, Slimer Green, and Barbie Pink HellaMite colors. We’ve also recently restocked our popular Ghost, Red Bug, Purple Rain, Brown Bug, Electric Chicken, and Goby Wan colors. The HellaMite’s solid body and hyperactive ribbed tail design produce a life-like quivering action with every twitch of the rod. Its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for an exhilarating catch, thanks to its superior performance and versatility. |
| Wooden structures such as submerged logs, laydowns, and stumps provide critical cover and ambush points for bass. Horizontal wood tends to be more productive because it casts more shadow and mimics natural shelter. Bass often times use these structures to hide from predators and to wait for unsuspecting prey to pass by. Older wood that has had time to accumulate algae and attract baitfish is particularly valuable. Target these areas with finesse, using soft plastics like craw-styled baits or insect larva to subtly work through the structure without spooking fish. Laydowns that stretch from shallow to deep water allow bass to transition with changing conditions, making them reliable year-round spots. Isolated pieces of wood are often more productive than clusters, as they concentrate fish in a specific location. When fishing submerged stumps or sunken trees, approach quietly to avoid alerting nearby bass. Cast beyond the structure and retrieve your bait naturally along the wood to imitate prey moving past. Varying your retrieve speed and angle can help trigger reaction strikes from bass holding tight to cover.We use our Fresh Scorpion because it closely imitates a crawfish. Our newest 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors work wonders. The Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Of course, water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The subtle color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Fresh Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action-triggering strikes! |
| Bridges are natural pinch-points in a water system, concentrating both bait and bass. The current created around bridge pilings or constricted channels helps move food into predictable paths where bass can wait in ambush. These areas often have ledges, drop-offs, and even debris that create perfect holding spots. Bass may suspend along these features or move up to feed depending on current strength and light conditions. Fishing soft plastic worms or lizards slowly along these contours can trigger bites from bass positioned to take advantage of the passing forage. Target the upstream side for more aggressive fish holding in the current, and the downstream eddies for bass resting out of the flow. Early morning and late evening can be especially productive around bridges when light levels are low. If the bridge has riprap banks, bass may also use the rocks as both cover and foraging grounds. Don’t overlook submerged manmade debris or trash, bass often hold near unusual structure. Rotate between presentations until you find what bass are responding to in that particular current and depth.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fast, we’ve recently just released new Hot Sauce, MidNight, Ghost, and 10w30 Synthetic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater. |
| Points are underwater projections that create depth changes, making them perfect spots for bass to move between shallow and deep water. Bass use main points more in summer and winter, while secondary, tapering points shine in spring and fall. The most productive points usually feature a combination of quick access to deep water, cover like rocks or wood, and available forage. Wind and current can make these areas even better by pushing baitfish into the zone. Dragging soft plastics such as beetles or worms along the slope of a point can be highly effective. Bass often stage on different parts of a point throughout the day, so it’s important to fish the entire structure slowly and thoroughly. Focus on the wind-blown side, especially when bait is active and pushed up shallow. Subtle changes in the contour like a small dip or rock pile can make one part of a point far more productive than another. Use slow, steady retrieves to cover water and detect subtle bites from fish holding tight to bottom. When conditions change, such as shifts in wind or water clarity, revisit the same point later in the day it may reload with fish.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round! |
| Docks provide consistent overhead cover, which bass use to escape sunlight and stalk prey. The best docks are close to deep water and feature multiple vertical elements like pilings or ladders that offer ambush points. Docks with nearby vegetation or submerged brush are especially productive, as they support baitfish populations. L- or T-shaped docks with lots of shade typically hold more fish than simple platforms. Skipping soft plastic baits like insect larva or craw-styled baits under the dock can be a reliable way to reach hidden fish. Focus on the shaded side of the dock first, especially during sunny midday hours when bass are most likely to tuck underneath. Accurate casts are essential when trying to land your bait close to pilings or deep underneath overhangs increases your chances of a bite. Isolated docks, especially those not surrounded by many others, often hold higher numbers of fish. Watch for signs of life like bluegill, minnows, or swirls, which can indicate active bass nearby. Always make multiple casts from different angles before moving on, as bass often hold tight to a specific spot beneath the structure.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from but we just added new MidNight, Glow, and Ghost Worms! Our popular Watermelon Red Worms have been restocked as well. You can also experience our new wacky rigging kit while it’s ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. If you’re fast enough you might be able to grab the limited-release Pumpkin Spice Worm before it’s completely sold out along with some of our newest colors including the Brown Worm, Electric Chicken Worm, and Goby Wan Worm colors. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also released new 6-inch Worms including Charmeleon, Rainbow TRT, Bone, Chocolate Mint, and Fire TGR — all available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift from one color to another. Scented for total attraction underwater. |
| In areas where cover is sparse, any available structure becomes a magnet for bass. Isolated pieces of wood, single stumps, or lone docks often hold more fish simply because there’s less competition for hiding spots. These locations can be overlooked by other anglers, making them even more valuable. Bass gravitate toward these isolated structures for both protection and feeding opportunities. Approach these spots carefully and work them thoroughly with soft plastic presentations to maximize your chances of success. Because these areas receive less pressure, bass may be more willing to strike, especially if your bait mimics local forage. Even a small log or post in an otherwise featureless stretch can hold a quality fish. Make your first cast from a distance to avoid spooking bass that may be positioned close to the structure. After an initial pass, you can try a slower, more methodical presentation from a different angle. Paying attention to water depth, bottom composition, and nearby transitions can help you identify similar high-valued hotspots across the lake.Our newest FreshBaitz Mandingo Trick Worm is the ultimate game-changer for anglers with a passion! Engineered for the angler who knows SIZE does matter, this lure is designed to attract only the BIGGEST bass with a penchant for the larger bait. The Mandingo Trick Worm boasts a solid 7-inch body enhanced with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. Officially available in a vibrant array of 8 colors. Each worm is made from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for total and maximum attraction, the Mandingo Trick Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing the big ones. Proudly made in the USA by real anglers to help elevate your fishing experience and catch more bass year-round! |
| Consistently catching bass requires much more than just locating good habitat, it also demands attention to detail. Casting accurately to targets like dock pilings, weed edges, or laydowns dramatically increases your chances of a strike. Observing which features consistently hold fish such as depth, cover type, or light conditions can help you replicate success throughout a body of water. The ability to adjust your presentation and choose the right soft plastic bait for the conditions can make all the difference. Bass fishing rewards anglers who combine sharp observation with precise execution. Pay attention to small environmental cues like water clarity, wind direction, or baitfish movement, as they often reveal where bass are feeding. Keep mental notes or logs of productive areas and conditions to refine your approach over time. Subtle changes in lure color, weight, or retrieve speed can turn a slow day into a successful one. Practice casting techniques such as skipping or pitching to reach tight spots where bass often hide. Above all else, adaptable bass behavior can shift quickly, and those anglers who adjust efficiently tend to catch more fish year-round.We have a wide variety of terminal tackle to choose from, but we’ve recently released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick changes. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! Mosquito Hooks work for dropshotting and perfectly accommodates a wide range of soft plastics. The popular All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. The Shakey Ultrahead can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! The Ultrahead Wacky Jig features precise weight positioning and hook orientation for the ultimate wacky presentations. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you pressure time when fishing cover. The 4x Jungle Flippin Hook is designed for big fish and the toughest conditions. The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. We also just release New Keep’em Fresh Bait Bags! These bags are the ultimate solution for anglers who need their gear to perform. Built like a tank, this bag is 20x stronger than regular zip bags and offers 100% waterproof protection with a rock-solid double zipper seal. Whether it’s for soft plastics, snacks, or your smartphone, this reusable and versatile bag keeps everything safe from the water, mud, and grime. Lightweight yet spacious, it fits snugly in your tackle box or backpack, making it perfect for your next adventure. |