| Many bass anglers make the mistake of casting once to a promising piece of cover and quickly moving on. However, bass often need to see a lure more than once before striking, especially in stained water or when positioned awkwardly. Varying your angles and approach on the same target, like a dock or weed edge, increases your chances of triggering a bite. Try presenting a variety of different soft plastics from precise directions to thoroughly work the area. A patient and more methodical approach can often uncover fish others overlook. Even slight adjustments in cast angle can help your bait reach different strike zones that bass may be holding in. Sometimes bass are holding tight to cover and won’t react unless the bait passes right in front of them. Repeated casts can also allow bass to build interest or aggression toward your bait. Slowing down also gives you time to detect subtle bites you might otherwise miss. By methodically breaking down the structure, you can fish more efficiently instead of quickly hopping from one spot to another. Anglers who take their time often outperform those who rush promising waters.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. Each is scented for complete and total attraction underwater along with being made in the USA by real fishermen just like you. We’ve recently dropped a new HellaMite Pro Pack that is loaded with 60 total baits in all six proven colors, plus three Owner Block Head Ned Jigs and a handy storage bag. This kit has everything you need to stay rigged and ready year-round. Grab our newest Lil Bass, Hot Sauce, MidNight, Glow, 10w30 Synthetic, Slimer Green, and Barbie Pink HellaMite colors. We’ve also recently restocked our popular Ghost, Red Bug, Purple Rain, Brown Bug, Electric Chicken, and Goby Wan colors. The HellaMite’s solid body and hyperactive ribbed tail design produce a life-like quivering action with every twitch of the rod. Its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for an exhilarating catch, thanks to its superior performance and versatility. |
| Falling back on your favorite bait is easy, but it limits your growth and results. Trying new techniques and presentations to match the local forage can produce surprising results. Bass are curious and will often strike something they haven’t seen before, especially in heavily pressured waters. It’s best to start small by adjusting bait color, size, or weight until you build confidence with new gear. Over time, experimenting keeps your fishing fresh and makes you a more versatile angler. Rotating through different bait styles also helps you adapt to changing conditions like water temperature, clarity, or bass activity level. What worked in the morning may stop producing by mid-afternoon, and being flexible can make the difference between a slow and a successful day. Soft plastics in unusual colors or oversized profiles can trigger bites when more standard presentations fail. Don’t hesitate to revisit a spot with a new approach because bass that ignored your worm last time might crush a beetle or lizard. The more tools you develop through experimentation, the more consistent your results will become across different lakes and seasons.We use our Fresh Scorpion because it closely imitates a crawfish. Our newest 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors work wonders. The Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Of course, water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, and the Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The subtle color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Fresh Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action that triggers strikes! |
| Shallow water, even just inches deep, often holds more bass than many anglers expect, especially in the warm months. Predatory bass use shallow zones and nearby cover to trap baitfish, taking advantage of limited escape routes. While it might not always look promising, areas with floating debris, weeds, or shoreline structure are worth a cast. Soft plastics like weightless worms or beetles can be deadly here, offering a slow, subtle presentation. Skipping the shallows could mean missing out on some of the most aggressive strikes of the day. Bass often push baitfish into shallow corners, using the shoreline as a natural barrier to limit escape. Even the larger bass will cruise these areas during low light hours or when there’s overcast cloud cover. Making quiet, accurate casts is crucial. Spooking fish in shallow water is easy, so stealth is key. Focus on shaded areas, pockets near vegetation, and isolated cover like fallen branches or stumps. Many anglers walk right past shallow fish, but those who slow down and pay attention often find surprising success from the bank.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fast, we’ve recently just released new Hot Sauce, MidNight, Ghost, and 10w30 Synthetic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater. |
| A successful day on the water starts with well-maintained fishing equipment. That means cleaning your reels, replacing line, checking rod guides, and keeping hooks sharp. Even soft plastic presentations can fail if the hook point is dull or the line is frayed. Regular checks of your gear at home can save valuable time and frustration once you’re out fishing. Being prepared lets anglers focus fully on bait presentation and strike detection, not on fixing avoidable problems mid-trip. Neglecting maintenance can lead to lost fish, broken gear, or even unsafe situations, especially if you’re catching fish from a boat. Taking a few minutes to inspect your entire tackle box before each trip can prevent costly mistakes. Replace any rusted or bent hooks and make sure your soft plastics are organized and ready to go. Inspect the connections between your rod, reel, and line to ensure that everything functions smoothly. Small routines like these build confidence in your setup and allow you to fish more efficiently and effectively.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round! |
| Bass fishing is meant to be enjoyable, but sometimes competitiveness or high expectations can take the fun out of it. When the bite is slow or a tournament doesn’t go your way, frustration can quickly set in. Instead of focusing solely on results, find ways to enjoy the experience. Explore a new spot, test a new rig, or bring a friend along. Catching bass is great, but finding peace, learning something new, or making a memory matters just as much. Keeping a healthy mindset ensures the passion lasts for the long haul. Burnout can sneak up on you when every trip feels like a big mission instead of a break. Taking time to fish without pressure, just for the sake of being outdoors, can help you reconnect with why you started in the first place. Even a day without bites can be rewarding if you use it to observe nature, refine your technique, or simply unwind. Balance is key. Mixing serious efforts with casual trips will help you grow while staying grounded. When fishing feels like a gift, not a chore, you’ll keep improving and enjoying every cast out on the water.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from but we just added MidNight, Glow, and Ghost Worms! Our popular Watermelon Red Worms have been restocked as well. You can also experience our new wacky rigging kit while it’s ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. If you’re fast enough you might be able to grab the limited-release Pumpkin Spice Worm before it’s completely sold out along with some of our newest colors including the Brown Worm, Electric Chicken Worm, and Goby Wan Worm colors. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also released new 6-inch Worms including Charmeleon, Rainbow TRT, Bone, Chocolate Mint, and Fire TGR — all available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift from one color to another. Scented for total attraction underwater. |
| Sometimes the key to catching bass isn’t changing locations but switching how you fish a spot. For example, start with a fast-moving soft plastic like a beetle or lizard, then follow up with a slow-falling worm or cray-styled bait. This lets you appeal to different instincts, reaction versus curiosity. Working the same target multiple ways can uncover fish that ignored your first pass. Layering your presentations gives each piece of cover more potential to produce. Try changing your retrieve speed, lift-and-drop cadence, or even the weight of your rig to offer a new look. Sometimes bass react better to a subtle drag along the bottom, while other times a quick hop gets their attention. Making small adjustments like these can reveal which approach triggers bites on a given day. It also helps when fishing behind others, showing the bass something different can get them to strike. The more ways you can present a lure, the more chances you give yourself to connect with fish holding tight to cover. A varied approach not only increases your odds, it also teaches you how bass respond to different conditions and presentations.Our newest FreshBaitz Mandingo Trick Worm is the ultimate game-changer for anglers with a passion! Engineered for the angler who knows SIZE does matter, this lure is designed to attract only the BIGGEST bass with a penchant for the larger bait. The Mandingo Trick Worm boasts a solid 7-inch body enhanced with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. Officially available in a vibrant array of 8 colors. Each worm is made from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for total and maximum attraction, the Mandingo Trick Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing the big ones. Proudly made in the USA by real anglers to help elevate your fishing experience and catch more bass year-round! |
| Not every fishing trip ends with a full livewell, but every outing should leave you smarter. When the bass aren’t biting, it’s important to observe how conditions like wind, water clarity, or temperature are affecting fish behavior. Take notes on patterns, bait choices, or areas that showed signs of life. Even missed bites or subtle follows can give you clues for next time. A growth-focused mindset turns slow days into stepping stones toward becoming a more skilled angler. Use quiet moments to study your electronics, test new rigging setups, or experiment with retrieves you rarely use. Practice casting accuracy or skipping under cover, skills that pay off when the bite turns back on. Sometimes simply identifying where bass aren’t can be just as valuable as finding where they are. Reflecting on what didn’t work builds awareness and helps you make better decisions on future trips. Each fishing trip, no matter the results, holds a lesson if you’re willing to look for it. The anglers who learn something every time out are the ones who improve the fastest over time.We have a wide variety of terminal tackle to choose from, but we’ve recently released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick changes. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! Mosquito Hooks work for dropshotting and perfectly accommodates a wide range of soft plastics. The popular All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. The Shakey Ultrahead can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! The Ultrahead Wacky Jig features precise weight positioning and hook orientation for the ultimate wacky presentations. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you precious time when fishing cover. The 4x Jungle Flippin Hook is designed for big fish and the toughest conditions. The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. We also just released Keep’em Fresh Bait Bags! These bags are the ultimate solution for anglers who need their gear to perform. Built like a tank, this bag is 20x stronger than regular zip bags and offers 100% waterproof protection with a rock-solid double zipper seal. Whether it’s for soft plastics, snacks, or your smartphone, this reusable and versatile bag keeps everything safe from water, mud, and grime. It’s lightweight yet spacious, it fits snugly in your tackle box or backpack, making it perfect for your next adventure. |