Livingston Lures Launches the Mustang

Saltwater swimbait revolution debuts at ICAST 2025 New Product Showcase.

SAN ANTONIO, TX – The bar for saltwater swimbaits is about to be reset. Meet the Mustang—Livingston Lures’ boldest, most technologically advanced saltwater offering yet—launching exclusively at ICAST 2025.

The Mustang is a full-throttle swimbait with an aggressive belly roll and a hard-thumping paddle tail, designed to provoke crushing strikes from saltwater predators.

At 8 inches long and powered by Livingston’s patented EBS™ (Electronic Baitfish Sound) Technology, the Mustang combines visual realism and massive vibration with natural sound to produce the ultimate sensory trigger. This isn’t just a lure—it’s an underwater dinner bell for giants.

“The Mustang was designed to shatter expectations, It’s loud, it’s bold, and it’s impossible to ignore—both in the water and at ICAST.”

Livingston Lures’ VP of Operations, Erick Arnoldson, added:

“This is the only saltwater swimbait on the market that both looks and sounds alive. With EBS, the Mustang gives anglers the edge—especially in pressured waters where visual cues aren’t enough.”

Available in ten aggressive new color patterns—including Burnt Roach, Disco Shad, and Swamp Thang—the Mustang redefines what it means to fish with confidence.

ICAST JUDGES: VOTE THE MUSTANG

We invite all ICAST New Product Showcase judges to experience The Mustang—the most advanced swimbait in the Saltwater Soft Bait category. Visit us at Booth #4842 for a firsthand look at the innovation behind this game-changing lure, and don’t forget to cast your vote!

About Livingston Lures

Based in San Antonio, Texas, Livingston Lures is widely recognized as one of the country’s leading producers of premium quality freshwater and saltwater lures. Founded in 1982, Livingston Lures uses a proprietary technology—EBS ™, Electronic Baitfish Sound—in each model it produces. Designed to mimic a natural sound simulating a panicked baitfish, Livington’s EBS technology is designed to attract fish and trigger aggressive strikes.