| Universal Appeal |
| Top-selling frame is big with both male and female boaters and anglers seeking best-in-class performance and no-nonsense timeless style |
| FINLAYSON, MN (July 2, 2025) – Of their 14 frame styles, there’s just something that appeals to both men and women in the RLVNT Outlander frame. Wide yet sleek, the Outlander simply looks good on any face. Hence, it’s top-selling status. |
| RLVNT Outlander (Shiny Wine Frame/Rose Gold Mirror) |
| The Outlander features an ultra-wide lens design, maximizing your field of view and providing extensive coverage, which is particularly beneficial for activities like fishing and boating.“The Outlander just has a classic look,” said RLVNT Sales Director, Pat Kalmerton. “It’s kind of square with wide lenses, yet minimalistic and sporting sleek arms. It’s that frame that fits boaters and anglers who might be on the fence about other frame styles. Add that it comes in a shiny burgundy frame, and you appeal to a lot of women who want something with a little more zing—not just another pair of black, brown, or camo frames with green or blue mirrors. The burgundy frame Outlander also mixes well with our unique mirrors like Red, Rose, and Sunfire.”Kalmerton added: “At the end of the day, the Outlander is gender neutral, classic and timeless. You can wear them at the dock, out on the town, down at the beach, or in the boat fishing.”But these sunglasses—like the rest of the RLVNT line-up—offer a lot more than fashion alone. |
| “Rather than the weight of glass or the scratch-prone properties of polycarbonate, our lenses are manufactured of Trivex, which is both lightweight and shatterproof, and features the same clarity as the human eye. That spells not only performance but longevity,” concluded Kalmerton. The Outlander is available in three frame colors: gradient brown, matte black, and shiny burgundy. Lens options include Brown Lens, Grey Lens, and RLVNT’s proprietary Chameleon Tech, which adapts to changing light conditions. A wide range of lens coatings are also available, such as Blue Mirror, Bronze Mirror, Concealment, Green Mirror, Red Mirror, Rose Gold Mirror, Smoke Mirror, and Sunfire Mirror, each tailored for specific environments and lighting conditions.Add UV 400 and blue light blocking, backside anti-reflectivity, and light-adapting Chameleon technology with ScreenVu™ for reading digital devices like smartphones, watches, and fish-finders, and you start to see that RLVNT does indeed give outdoor enthusiasts an edge. |
| RLVNT Outlander (Black Matte Frame/Blue Mirror) |
| RLVNT Outlander (Brown Frame/Sunfire Mirror) |
| How do you pick the best OUTLANDER version for your situation and use? First, you need to choose your base lens color, which can be Brown for enhancing warm colors in low light, cloudy or shady environments. Grey, which is great for bright sunshine and reducing brightness without affecting the color balance. And the third option is the company’s most popular—the Chameleon, which actually adapts to available light for all-day adventures and features ScreenVu™ for representing digital device screens crisp and clear. Second, it’s time to pick the mirror style that meets your adventure. OUTLANDER is currently available in eight distinct mirrored versions: |
| RED MIRRORFeatures: Lowers reds and enhances greens and blues.Best Use Case: Fishing in high iron or muddy waters. |
| GREEN MIRRORFeatures: Lowers greens and enhances reds and browns.Best Use Case: Fishing in heavy greenery. |
| ROSE GOLD MIRRORFeatures: Lowers reds and oranges and enhances blues and greens.Best Use Case: Fishing in any environment. |
| BLUE MIRRORFeatures: Lowers blues and enhances reds, golds, and browns.Best Use Case: Coastal fishing. |
| BRONZE MIRRORFeatures: Maximum glare reduction.Best Use Case: Bright reflections, snowy conditions. |
| SMOKE MIRRORFeatures: Maximum glare reduction for sensitive eyes.Best Use Case: Bright reflections and conditions. |
| SUNFIRE MIRRORFeatures: Lowers reds, yellows, and oranges and enhances blues, violets, and greens.Best Use Case: Fishing in brown or red environments. |
| CONCEALMENTFeatures: Prevents UV reflection from all angles.Best Use Case: Turkey, deer and waterfowl hunting. |