| When fishing an unfamiliar body of water, knowing which areas consistently hold bass can quickly turn uncertainty into confidence. Channel banks are areas where a river or creek channel swings close to the shoreline, creating a natural pathway for bass to travel between shallow and deep water. These spots are productive because bass can quickly adjust to changing conditions without moving far. Steep bluff walls, pockets, and rockslides often indicate good channel banks to target. Start by covering water quickly to find active fish, then slow down to thoroughly work promising areas. Soft plastics are excellent for probing these transition zones. Once you get a bite, it often signals a school, so stay put and work the area carefully for more fish. Bass frequently use channel banks during seasonal migrations, moving along these underwater highways to follow baitfish. In colder months, these areas are especially reliable since bass can move vertically between deep and shallow water with little effort. Pay close attention to sections where the channel bends, as these inside turns concentrate fish more than straight stretches. Wind blowing against a channel bank can further improve the bite by pushing baitfish tight to the structure. Learning to read these smaller details turns channel banks from good spots into consistent producers year-round.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. Each is scented for complete and total attraction underwater, along with being made in the USA by real fishermen. We recently restocked the HellaMite Pro Pack, which is loaded with 60 baits in all six proven colors, plus three Owner Block Head Ned Jigs and a handy storage bag. This kit has everything you need to stay rigged and ready year-round. Grab our newest Lil Bass, Hot Sauce, MidNight, Glow, 10w30 Synthetic, Slimer Green, and Barbie Pink HellaMite colors. We’ve also restocked our Green Pumpkin and Smoke Purple HellaMite. The HellaMite’s solid body and hyperactive ribbed tail design produce a life-like quivering action with every twitch of the rod. Its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for an exhilarating catch, thanks to its superior performance and versatility. |
| Riprap shorelines, made up of rock piles and broken stone, create an ideal habitat for baitfish and crawfish that bass feed on throughout the year. The gaps and holes between rocks provide shade, ambush spots, and protective cover. Active fish often roam the edges of riprap, while more stubborn bass tuck deeper into the rocks. Start by fishing with lures that can bump along the rocks to trigger strikes, then switch to soft plastics that can coax out reluctant fish. These areas can be especially productive in the spring and fall when bass are actively chasing food. Consistently returning to riprap zones throughout the day often pays off since bass cycle in and out to feed. Riprap is also a prime location during early mornings and late evenings, when bass use the rocks as their hunting grounds. The wind blowing against riprap can concentrate baitfish, making these stretches even more attractive. Focus on irregular features such as broken sections, points, or where riprap meets natural shoreline for higher catch rates. Bass often position themselves differently depending on water temperature, so adjusting your depth and presentation is critical. By learning how bass typically use riprap, anglers can treat these areas as reliable year-round hotspots.We use our Fresh Scorpion because it closely imitates a crawfish. Our newest 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors work wonders. The Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Of course, water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, and the Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The subtle color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Fresh Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action that triggers strikes! |
| Boat docks are some of the most dependable structures for finding bass, especially when natural cover like grass or wood is scarce. Docks provide shade, overhead protection, and ambush points that bass use throughout the year. Many anglers only fish the outer edges of docks, leaving plenty of unpressured fish deeper under the structure. Skipping or pitching soft plastics into hard-to-reach areas can often produce bigger fish. Don’t overlook the bottom near docks, as brush piles or hidden debris can hold multiple bass. Returning to productive docks later in the day is also a smart tactic, as new fish often move in to use the cover. Seasonal shifts also influence how bass relate to docks, with shallow docks being prime during spring and deeper docks producing more in summer heat. Floating docks often hold fish differently than stationary ones, so learning how each type positions bass can make a big difference. Pay attention to docks with unique features like ladders, boat lifts, or adjacent weed lines, as these provide extra attraction. Weather also plays a role, with cloudy days pulling bass closer to the edges and bright sun pushing them far underneath. Anglers should learn to fish docks from every angle for consistent success year-round.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fast, we’ve recently just released new Hot Sauce, MidNight, Ghost, and 10w30 Synthetic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater. |
| Points are natural structures where shallow water extends into deeper areas, making them highways for baitfish and resting spots for bass. Some points are rocky, grassy, or wooded, while others are bare, and each offers different opportunities. Bass use points to move between feeding and resting areas, especially during seasonal transitions. Begin by fishing shallow portions with faster-moving lures, then gradually work deeper with soft plastics. Once you catch a fish, search for similar points across the lake, as bass behavior often follows repeatable patterns. By identifying which type of point is holding fish, you can quickly build a strategy that works lake-wide. Wind direction can have a major impact on how productive a point becomes, as it often pushes baitfish and positions bass on the wind-blown side. Sharp drops or submerged cover along a point can create sweet spots that concentrate multiple fish in a small area. During summer and winter, bass often hold deeper off the ends of points, while spring and fall see more fish roaming the shallows. Paying attention to depth changes, bottom composition, and surrounding structure can reveal why certain points outperform others. Fishing points provide one of the most reliable patterns for locating bass on any lake.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round! |
| Isolated cover refers to lone pieces of structure such as a single log, a clump of weeds, or even manmade debris sitting in otherwise barren water. While these areas may seem unremarkable, they act like magnets for bass because they provide the only available shade, shelter, or ambush spot nearby. The key is to approach quietly and make repeated casts, as bass often need persistence before striking. Start with a reaction lure to find aggressive fish, then thoroughly work the spot with soft plastics like worms or cray-styled baits. A single piece of isolated cover can hold multiple bass, even if it takes dozens of casts to trigger bites. Revisiting productive cover later in the day can also yield fresh opportunities as fish cycle through. Patience is critical, as bass holding on isolated cover may watch a bait many times before committing. The angle of your cast often makes a difference, so try presenting your bait from multiple directions. Isolated cover in shallow water tends to attract more active bass during low-light periods, while deeper cover holds fish throughout the day. Seasonal factors also matter, with spring and fall being peak times when bass use isolated cover heavily for feeding. By treating each piece of cover as a high-value target, anglers can consistently turn overlooked spots into some of their most productive fishing locations.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from but we just added MidNight, Glow, and Ghost Worms! Our popular Watermelon Red Worms have been restocked as well. You can also experience our new wacky rigging kit while it’s ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. If you’re fast enough you might be able to grab the limited-release Pumpkin Spice Worm before it’s completely sold out along with some of our newest colors including the Brown Worm, Electric Chicken Worm, and Goby Wan Worm colors. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also released new 6-inch Worms including Charmeleon, Rainbow TRT, Bone, Chocolate Mint, and Fire TGR — all available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift from one color to another. Scented for total attraction underwater. |
| Bass activity levels vary depending on weather, season, and lake conditions, so adjusting bait choice is essential. When fish are aggressive, covering water quickly with faster-moving lures is effective for locating them. Once you find an area with fish, switching to slower presentations with soft plastics helps pick off reluctant bass. This approach ensures you maximize the potential of each location rather than leaving after only catching the most active fish. The combination of speed and patience allows you to adapt to the mood of the bass at any given time. Learning to read conditions and adjust bait presentation is often the difference between an average day and a successful one. Cold fronts, rising water, or heavy fishing pressure often push bass into a negative mood, making finesse soft plastics especially valuable. Conversely, warming trends or wind-driven bait activity can trigger more aggressive feeding, favoring a faster approach. Anglers who pay attention to water clarity, temperature, and current will quickly learn to predict which style of bait presentation will be most effective. Mixing up retrieves—such as pausing, dragging, or subtly twitching a soft plastic—can often turn followers into biters. By staying flexible and matching your bait to the fish’s activity level, you’ll consistently stay one step ahead of changing conditions.Introducing the Newest 8-Inch MagDingo Worms! These are the ultimate game-changer in bass fishing! Engineered for anglers who know SIZE does matter, this lure is designed to attract only the BIGGEST bass with a fixation for the larger bait. The MagDingo Worm boasts a solid 8-inch body enhanced with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. The 10-count packs are now available in a variety of 6 crucial colors, including the 10w30 Synthetic, Black & Blue, Zombie Blood, Green Pumpkin, Wild Cherry, and Watermelon Red. Each worm is made in the USA from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for maximum attraction, the 8-inch MagDingo Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing trophy-sized smallmouth and largemouth bass. |
| Fishing a new lake can feel overwhelming, but focusing on high-percentage spots gives you a clear starting point. Channel banks, riprap, docks, points, and isolated cover are reliable locations that consistently hold bass. Rotating through these areas allows you to cover different depths, structures, and feeding zones efficiently. Once you find a pattern, apply it across similar spots to expand your success. Soft plastic baits are versatile tools for these situations, working well in nearly all cover types. By building a plan and adjusting based on conditions, you can confidently break down unfamiliar water and catch fish. Studying a map before launching can help you quickly identify likely spots instead of wasting time idling aimlessly. Pay close attention to seasonal movements of bass, as their locations often follow predictable patterns throughout the year. Weather changes should also guide your plan, since factors like wind, clouds, or rising water levels shift fish positioning. Keep detailed notes from each trip, which over time will allow you to recognize patterns faster on future outings. A well-structured approach not only saves time but also builds an angler’s confidence, turning a new lake into familiar territory much more quickly.We have a wide variety of terminal tackle to choose from, but we’ve released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick changes. Owner Mosquito Hooks work for dropshotting and perfectly accommodates a wide range of soft plastics. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. The popular All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. The Shakey Ultrahead can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! The Ultrahead Wacky Jig features precise weight positioning and hook orientation for the ultimate wacky presentations. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you precious time when fishing cover. The 4x Jungle Flippin Hook is designed for big fish and the toughest conditions. The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. We also just released Keep’em Fresh Bait Bags! These bags are the ultimate solution for anglers who need their gear to perform. Built like a tank, this bag is 20x stronger than regular zip bags and offers 100% waterproof protection with a rock-solid double zipper seal. Whether it’s for soft plastics, snacks, or your smartphone, this reusable and versatile bag keeps everything safe from water, mud, and grime. It’s lightweight yet spacious, it fits snugly in your tackle box or backpack, making it perfect for your next adventure. |