Crisp vibrations, high-pitched rattles, and ultra-natural movement—all in one uniquely designed bait.
COLUMBIA, S.C. – Berkley is breaking barriers with the new Ripfish, a first-of-its-kind combination of a fast-dropping lipless bait and a wide-gliding hard bait designed to give anglers total control. Built around a sleek, minnow-profile body, the Ripfish brings together rapid fall rates with erratic lateral movement, creating a hybrid action that excels in vertical and forward-facing sonar presentations.
With its flat-bottom design and precision-tuned balance, the Ripfish responds instantly to angler input—darting, gliding, or hovering on command. Whether you’re sinking it down through the water column, yo-yoing with tight vibrations, or coaxing a wide glide-out, this bait stays in the strike zone, provoking aggressive strikes. Designed to impose crisp vibrations and incorporating a high-pitched rattle unique among glide baits, the Ripfish is unlike anything else on the market. Add in its long castability and fast sink rate, and you’ve got a tool built to chase fish down—fast.
“The Ripfish is a disruptive hybrid lipless and glide bait combination for today’s power-finesse anglers,” said Chris Seylar, Assistant Product Manager – Core Bait. “It delivers unmatched control and versatility, whether you’re working it vertically or horizontally. No other bait moves quite like it or covers water the same way; it truly stands alone in its class.”
BERKLEY RIPFISH – KEY FEATURES:
- Unique hydrodynamic tapered profile delivers crisp vibration
- High-pitched rattles draw fish in
- Rear fin location and design control drag, allowing for precision tracking
- Strategically designed to generate tail swing and natural swimming action on retrieve
- Flat bottom design allowing for angler-controlled fall rates and allows the bait to glide
- Premium finishes and 3D eyes for added realism
- Finesse minnow profile new to lipless high vibration/rattling baits
- Features two Fusion19 treble hooks for maximum hook-up ratios
Size: 7cm • 9cm
Colors: Black Gold • Black Silver • Blue Chrome • Broken Glass • Chrome • Chrome Perch • Dark Shiner • Firetiger • Flashback • French Pearl • Ghost Chrome Gill • Ghost Sexy Shad • Ghost Shiner• Gold Chrome • Jester • Knock Out • Minnowsota • Perch • Prime Time • Purple Chrome • Purple Slime • Stealth Shad • Viking Perch • Wakasagi
MSRP:$11.99
Available: October 2025
For more information on the Berkley Ripfish, visit berkleyfishing.com
About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.