| Fall is one of the most unpredictable seasons for bass anglers because fish can be spread throughout the water column. Some bass will push shallow to follow schools of baitfish, while others remain suspended in deeper water. This wide distribution means anglers must adapt quickly and avoid relying on just one method. A pattern that works well one day can completely shut down the next as fish reposition. Success often comes from recognizing these shifts early and having multiple techniques ready. Flexibility is key, as the fall bite rewards anglers who adjust to changing conditions rather than sticking with a single approach. Bass often follow the bait, so understanding seasonal forage movements is essential to staying on top of the bite. Wind, current, and weather changes can all play major roles in where bass set up from day to day. Covering water efficiently helps identify active fish rather than just waiting for them to come to you. Anglers who think of shallow, mid-depth, and deep zones are better prepared to find feeding bass regardless of conditions. Above all, keeping an open mind ensures you won’t overlook opportunities when bass shift locations unexpectedly.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. Each is scented for complete and total attraction underwater, along with being made in the USA by real fishermen. We recently restocked the HellaMite Pro Pack, which is loaded with 60 baits in all six proven colors, plus three Owner Block Head Ned Jigs and a handy storage bag. This kit has everything you need to stay rigged and ready year-round. Grab our newest Lil Bass, Hot Sauce, MidNight, Glow, 10w30 Synthetic, Slimer Green, and Barbie Pink HellaMite colors. We’ve also restocked our Green Pumpkin and Smoke Purple HellaMite. The HellaMite’s solid body and hyperactive ribbed tail design produce a life-like quivering action with every twitch of the rod. Its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for an exhilarating catch, thanks to its superior performance and versatility. |
| Targeting bass around schools of baitfish in open water is a reliable tactic in the fall. One effective method is to present a soft plastic, such as an insect larva or small worm, just above the school to imitate wounded prey. Light rod action allows the bait to quiver naturally, which often triggers strikes from hesitant fish. Sometimes pulling the bait slightly away from the school can spark a reaction bite, as it mimics escaping forage. Anglers should pay close attention to how bass are reacting, since small adjustments in presentation can make a big difference. This approach works throughout the season because it matches the way bass feed heavily on shad and other forage in autumn. It’s also effective at multiple depths, since bass may rise to the surface one moment and drop into 30–40 feet the next. Precision is critical, as keeping the bait just above the fish often makes the difference between followers and strikes. Using common electronics to track the movement of both shad and bass helps anglers stay locked onto the action. Patience is also necessary, since fish may ignore the bait at first before suddenly committing. When executed correctly, minnow shaking is a highly effective way to connect with large groups of bass that are actively feeding.We use our Fresh Scorpion because it closely imitates a crawfish. Our newest 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors work wonders. The Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Of course, water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, and the Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The subtle color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Fresh Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action that triggers strikes! |
| When the water turns stained or muddy in fall, big bass often tuck into heavy cover. Using a soft plastic craw or lizard rigged for flipping is an excellent way to reach fish hiding in brush, laydowns, or along rock walls. Short, precise pitches allow the bait to slip into small openings and tempt fish in tight quarters. Stealth is really critical, as noise or excess movement in shallow areas can spook these larger bass. Anglers should focus on the backs of creeks or areas with runoff, where dingy water concentrates big fish. This tactic not only produces consistent bites but also often delivers the kicker fish that separates a decent day from a winning one. Working slowly and methodically is important, since bass in heavy cover often strike after a bait has settled. Stronger hooksets and steady pressure are necessary to pull fish out of thick vegetation or wood. The angler’s choice of line also plays a big role here, as heavier setups prevent break-offs when wrestling bass out of cover. Flipping also allows anglers to dissect small pieces of habitat that other techniques might overlook. By targeting high-percentage spots with precision, this method consistently puts quality bass in the boat.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fast, we’ve recently just released new Hot Sauce, MidNight, Ghost, and 10w30 Synthetic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater. |
| A drop shot is a versatile option for bass that suspend in the water column or gather around bait schools. In fall, bright-colored soft plastics such as lizards, worms, or beetles often outperform more natural tones, even when bass are feeding on shad. The contrast and visibility seem to trigger more strikes, especially in deeper or slightly stained water. This setup excels when fish are scattered, since it can be fished vertically beneath the boat or cast long distances to roaming schools. The ability to keep the bait in one place while maintaining a natural action makes it particularly effective. Anglers should always keep a drop shot rig ready, as it consistently produces bites across a wide range of conditions. Another strength of this approach is how it works across multiple depth zones, from shallow flats to deep ledges. It also allows anglers to detect subtle bites, since bass often inhale the bait without aggressive strikes. By experimenting with leader lengths and weight sizes, presentations can be fine-tuned to match changing conditions. When bass are grouped up, a drop shot can produce fish after fish without having to relocate. It’s a dependable system that keeps anglers in the action even when other methods slow down.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round! |
| The effectiveness of any fall technique is closely tied to matching the right rod and line setup. Lighter rods with finesse presentations like insect larvae or worms allow small movements that look more natural to suspended fish. Heavier rods and stronger line are needed for flipping soft plastics into dense cover, where bass hit hard and fights are short but powerful. Choosing the right line also matters. Braid offers strength in heavy cover, while fluorocarbon or much lighter monofilament can increase bites in clearer water. Selecting the wrong setup can reduce sensitivity, limit lure control, and result in missed strikes. Paying attention to these details ensures that each presentation works the way it’s designed to. Rod length also influences casting distance and accuracy, which can be critical when covering large areas in the fall. The action of the rod, such as fast, moderate, and slow, directly affects how well you can control a bait and set the hook. Matching line diameter to the presentation is equally important, since heavier lines can alter how soft plastics sink or move. Even reel choice, such as gear ratio, plays a role in keeping pressure on fish or working lures properly. When all components are balanced together, anglers maximize efficiency and greatly improve their hookup ratios.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from but we just added MidNight, Glow, and Ghost Worms! Our popular Watermelon Red Worms have been restocked as well. You can also experience our new wacky rigging kit while it’s ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. If you’re fast enough you might be able to grab the limited-release Pumpkin Spice Worm before it’s completely sold out, along with some of our newest colors, including the Brown Worm, Electric Chicken Worm, and Goby Wan Worm colors. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also Restocked 6-inch Worms, including Watermelon Red, Green Pumpkin, Black & Blue, Fire TGR, Wild Berries, Bone, 10w30 Synthetic, Zombie Blood, and Chocolate MNT! — all available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift from one color to another. Scented for total attraction underwater. |
| Although three primary techniques often dominate fall fishing, anglers should not overlook other productive options. Topwater presentations with soft plastic lizards or worms can draw explosive strikes during calm, low-light conditions. Slow-moving beetles or craw-styled baits dragged along deeper structure can trigger bites when fish push down. Jerk-style retrieves with soft plastics can also shine in cooler, clearer water where bass key on erratic movement. Having a variety of techniques ready allows anglers to cover multiple depths and scenarios. The more tools in your arsenal, the better prepared you are to adjust when bass shift their patterns suddenly. Transition zones such as points, channel swings, and bridge pilings often call for experimenting with multiple lures until fish reveal their preference. Some days bass may only respond to aggressive retrieves, while on others they favor subtle presentations. Weather fronts can also influence feeding behavior, making adaptability even more critical. Rotating between different soft plastics can reveal overlooked opportunities when the bite seems tough. Ultimately, versatility ensures that anglers remain effective no matter how unpredictable fall conditions become.Introducing the Newest 8-Inch MagDingo Worms! These are the ultimate game-changer in bass fishing! Engineered for anglers who know SIZE does matter, this lure is designed to attract only the BIGGEST bass with a fixation for the larger bait. The MagDingo Worm boasts a solid 8-inch body enhanced with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. The 10-count packs are now available in a variety of 6 crucial colors, including the 10w30 Synthetic, Black & Blue, Zombie Blood, Green Pumpkin, Wild Cherry, and Watermelon Red. Each worm is made in the USA from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for maximum attraction, the 8-inch MagDingo Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing trophy-sized smallmouth and largemouth bass. |
| As temperatures drop and days shorten, bass can sense the coming winter and feed extra aggressively to build energy reserves. This seasonal feeding frenzy creates some of the best opportunities of the year for numbers of quality fish. Anglers who locate active schools can experience days with dozens of bass caught in a single outing. Soft plastics like worms and insect larvae, worked at the right depth, often match the small forage bass that are chasing. The key is to stay mobile until you find concentrations of fish, then work the area thoroughly. Fall fishing rewards persistence and adaptability, often producing memorable catches before the winter slowdown. It’s really not uncommon for bass to shift between shallow flats, mid-depth points, and deeper ledges all in the same day, so covering water is essential. Once a school is found, varying retrieves can keep fish biting longer, preventing the action from dying off too quickly. Paying close attention to the baitfish activity on the surface or seen on electronics can reveal where schools are most active. Double hookups are possible when fish are feeding aggressively. For anglers willing to chase the bite, fall offers the chance to stack numbers and land some of the biggest fish of the year. We have a wide variety of terminal tackle to choose from, but we’ve released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick changes. Owner Mosquito Hooks work for dropshotting and perfectly accommodates a wide range of soft plastics. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. The popular All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! The WEEDLESS Block Head Jig features high-quality construction that helps increase your hook-up ratios and keep your bait clean from snagging rocks or vegetation. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. The Shakey Ultrahead can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! The Ultrahead Wacky Jig features precise weight positioning and hook orientation for the ultimate wacky presentations. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you precious time when fishing cover. The 4x Jungle Flippin Hook is designed for big fish and the toughest conditions. The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. We also just released Keep’em Fresh Bait Bags! These bags are the ultimate solution for anglers who need their gear to perform. Built like a tank, this bag is 20x stronger than regular zip bags and offers 100% waterproof protection with a rock-solid double zipper seal. Whether it’s for soft plastics, snacks, or your smartphone, this reusable and versatile bag keeps everything safe from water, mud, and grime. It’s lightweight yet spacious, it fits snugly in your tackle box or backpack, making it perfect for your next adventure. |