| When arriving at a new lake, the best strategy is to start broadly and fish a variety of areas to locate where bass are holding. Cover as much water as possible by targeting visible structures such as docks, vegetation, and points. Begin with a mix of faster and slower presentations to see how active the fish are in different zones. Using soft plastic imitations can help you effectively probe around cover and feel for the strikes. The goal is to gather information about where bass are positioned and what types of areas they prefer. Once you get a few bites, you can begin narrowing down the most productive spots and patterns. When starting broadly, it’s important to think of each cast as a way to collect info rather than just catch fish. Notice the water depth, clarity, and temperature as you move from one area to another. These environmental details can reveal where bass are comfortable. Try alternating between shallow and deeper sections, as fish may shift throughout the day based on light levels and forage movement. Don’t overlook transitional zones, such as where a weedline meets open water or a rocky bank shifts to sand, since bass often use these edges to ambush prey. Exploring and recording where bites occur, you build a mental map of the lake that helps you identify high-percentage zones.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. Each is scented for complete and total attraction underwater, along with being made in the USA by real fishermen. We recently restocked the HellaMite Pro Pack, which is loaded with 60 baits in all six proven colors, plus three Owner Block Head Ned Jigs and a handy storage bag. This kit has everything you need to stay rigged and ready year-round. Grab our newest Lil Bass, Hot Sauce, MidNight, Glow, 10w30 Synthetic, Slimer Green, and Barbie Pink HellaMite colors. We’ve also restocked our Green Pumpkin and Smoke Purple HellaMite. The HellaMite’s solid body and hyperactive ribbed tail design produce a life-like quivering action with every twitch of the rod. Its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for an exhilarating catch, thanks to its superior performance and versatility. |
| Every fish you catch offers valuable clues about overall bass behavior, and understanding those details can help you connect the dots across an entire lake. Pay close attention to the surroundings, such as the depth, water clarity, bottom composition, and any nearby structure. Was the bottom rocky, sandy, or soft? Were there weeds or wood present? These observations tell you what type of environment bass are currently relating to. Over time, the ability to recognize smaller environmental patterns separates consistent anglers from those who rely on luck. When analyzing each bite, also consider the time of day, weather conditions, and recent changes in wind direction or temperature. A single bite during a sunny, calm morning can often mean something completely different than one that happens under cloud cover or after a cold front. It’s important to take mental or written notes about these conditions, as patterns often repeat themselves in similar situations. The more you study the context of each catch, the better you’ll understand how bass respond to their environment. This process builds a reliable foundation that helps you predict future bites before they happen.We use our Fresh Scorpion because it closely imitates a crawfish. Our newest 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors work wonders. The Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Of course, water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, and the Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The subtle color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Fresh Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action that triggers strikes! |
| Docks may all look similar from the surface, but the details often determine whether they hold fish or not. Factors like the dock’s position in the lake, its depth range, and the type of foundation, floating versus fixed, can make a difference. Some docks attract bass because they’re near deeper water or have aquatic vegetation growing nearby. Others are productive because they create consistent shade or have additional cover like ladders or boat lifts. When fishing soft plastics such as worms or craw-styled baits around docks, vary your casts to cover the front, sides, and back edges. Eventually, you’ll recognize which types of docks consistently produce fish and can focus your time there. Watch seasonal changes as they affect productivity. The bass often shift their preferences throughout the year. In warmer months, they may favor docks with deeper water access or heavy shade, while in cooler periods, shallower docks with nearby cover can become more reliable. The angle of sunlight and wind direction can also influence where bass position themselves under or around a dock. If you notice consistent bites on one particular side or depth range, prioritize those features as part of your pattern. Eventually, you’ll learn that docks aren’t just random structures. They’re dependable feeding and shelter zones when studied with careful observation.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fast, we’ve recently just released new Hot Sauce, MidNight, Ghost, and 10w30 Synthetic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater. |
| Bass respond strongly to small environmental differences, and paying attention to those can completely change your success rate. For example, a fish caught on the shady side of a structure might signal that bass are avoiding direct sunlight during that time of day. Likewise, the angle of the bank, water temperature, or nearby depth changes could explain why fish are present. By noting these variables each time you get a bite, you begin to identify predictable trends. This attention to detail allows you to eliminate unproductive areas and increase efficiency throughout the day. Developing this level of awareness transforms ordinary fishing trips into calculated opportunities. Environmental awareness also helps you adjust more effectively to changing conditions on the water. When a cold front, rainstorm, or sudden temperature drop occurs, bass may reposition or change their feeding behavior entirely. Recognizing these shifts early allows you to adapt your presentation, location, and timing before most anglers even notice a difference. Pay attention to how wind direction affects current flow, as it often pushes baitfish and positions bass along specific points or shorelines. The more you connect environmental cues with fish behavior, the easier it becomes to anticipate where the next bite will come from.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round! |
| How a fish bites your lure is just as important as where it bites. Does the bass strike as soon as your bait hits the water, or does it wait until it reaches the bottom? Paying close attention to these details can help refine your technique and save valuable time. If most bites happen as your soft plastic bait is falling, it may mean bass are feeding higher in the water column. On the other hand, if the fish only strike after dragging the bait along the bottom, they may be more sluggish or focused on bottom-dwelling prey. Recognizing these patterns helps you adjust retrieve speed and lure presentation to match how bass are feeding in that moment. Also, take note of how aggressive each strike feels, as this can reveal a lot about the mood of the fish. A hard, sudden thump usually means the bass are actively feeding, while light or hesitant taps might indicate they’re less committed. When bites are soft, downsizing your bait or slowing your presentation can often trigger more confident strikes. Keep in mind that strike behavior can change throughout the day as conditions shift or pressure increases. By staying alert to these cues and adapting quickly, you’ll maintain a higher hookup ratio and stay in tune with how the fish are behaving.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from but we just added MidNight, Glow, and Ghost Worms! Our popular Watermelon Red Worms have been restocked as well. You can also experience our new wacky rigging kit while it’s ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. If you’re fast enough you might be able to grab the limited-release Pumpkin Spice Worm before it’s completely sold out, along with some of our newest colors, including the Brown Worm, Electric Chicken Worm, and Goby Wan Worm colors. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also Restocked 6-inch Worms, including Watermelon Red, Green Pumpkin, Black & Blue, Fire TGR, Wild Berries, Bone, 10w30 Synthetic, Zombie Blood, and Chocolate MNT! — all available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift from one color to another. Scented for total attraction underwater. |
| Once you start identifying a pattern like fish only biting in shaded areas of docks near deeper water, you can begin skipping less productive water altogether. The key is to focus on repeating the conditions that consistently produce strikes. This approach saves time and increases your overall catch rate, especially in competitive or pressured lakes. Using soft plastics like lizards or craw-styled baits around the same types of structure helps you test your observations with confidence. By fine-tuning your casts and targeting similar conditions, you’ll quickly find that success can become repeatable rather than random. The more you replicate winning patterns, the more efficient and consistent your fishing will become. Start experimenting with small adjustments to see if your pattern can expand or tighten further. Try changing depth ranges, angles of approach, or retrieve speeds to test how flexible the bite really is. Sometimes a minor change, like moving slightly shallower or switching to a slower fall with a different soft plastic, can uncover an even stronger pattern. Keep track of these refinements mentally or in a logbook so you can revisit them on future trips or similar lakes. Over time, this disciplined process of pattern recognition and refinement will make you far more adaptable and successful in any fishing situation.Introducing the Newest 8-Inch MagDingo Worms! These are the ultimate game-changer in bass fishing! Engineered for anglers who know SIZE does matter, this lure is designed to attract only the BIGGEST bass with a fixation for the larger bait. The MagDingo Worm boasts a solid 8-inch body enhanced with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. The 10-count packs are now available in a variety of 6 crucial colors, including the 10w30 Synthetic, Black & Blue, Zombie Blood, Green Pumpkin, Wild Cherry, and Watermelon Red. Each worm is made in the USA from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for maximum attraction, the 8-inch MagDingo Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing trophy-sized smallmouth and largemouth bass. |
| Consistent anglers are simply those who pay close attention to the little things. Each bite, strike angle, and environmental factor contributes to a bigger picture of fish behavior. Instead of fishing randomly, you begin to predict where bass will be and how they’ll react. Careful observation transforms every outing into an opportunity to learn something new about how fish move and feed. Over time, these accumulated insights allow you to approach any lake with a confident, methodical plan. When you develop this habit of awareness, catching fish becomes not just luck, but the result of deliberate pattern recognition. Consistency comes from turning observation into action, refining your decisions based on what the fish are telling you each day. When conditions seem unpredictable, patterns still exist. They’re just waiting to be noticed through careful attention. The best anglers use every missed strike, subtle movement, or change in water clarity as a clue to adjust their strategy. By continuously evaluating what works and what doesn’t, you sharpen your instincts and shorten the learning curve on every body of water. In time, this mindset creates a steady foundation of knowledge that keeps you adaptable and successful no matter where or when you fish. We have a wide variety of terminal tackle to choose from, but we’ve released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick changes. Owner Mosquito Hooks work for dropshotting and perfectly accommodates a wide range of soft plastics. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. The popular All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! The WEEDLESS Block Head Jig features high-quality construction that helps increase your hook-up ratios and keep your bait clean from snagging rocks or vegetation. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. The Shakey Ultrahead can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! The Ultrahead Wacky Jig features precise weight positioning and hook orientation for the ultimate wacky presentations. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you precious time when fishing cover. The 4x Jungle Flippin Hook is designed for big fish and the toughest conditions. The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. We also just released Keep’em Fresh Bait Bags! These bags are the ultimate solution for anglers who need their gear to perform. Built like a tank, this bag is 20x stronger than regular zip bags and offers 100% waterproof protection with a rock-solid double zipper seal. Whether it’s for soft plastics, snacks, or your smartphone, this reusable and versatile bag keeps everything safe from water, mud, and grime. It’s lightweight yet spacious, it fits snugly in your tackle box or backpack, making it perfect for your next adventure. |
