Louder, sharper, and built to stand out—topwater commotion just got an upgrade.
COLUMBIA, S.C. – Crank up the commotion – Berkley is turning up the noise on pressured fisheries with the new Screamin’ Choppo, the latest evolution of its topwater bait lineup. Still built around the same plopping action anglers rely on, the Screamin’ Choppo adds a disruptive, high-pitched squeal to break through surface noise and tempt weary fish. Engineered with a patent-pending sound chamber and concentric rivet tail design, the Screamin’ Choppo emits a sharp screech as it grinds – figuratively and literally – across the water.
Layering in a new level of sensory chaos to trigger reaction strikes, its wider body increases stability, allowing the bait to run true even when conditions are rowdy. The Screamin’ Choppo’s design also enhances long casting distance and control, while the cupped tail and internal components hold up to heat, wear, and aggressive retrieves. It’s built to take abuse—and provoke it.
“The Screamin’ Choppo is all about increasing your odds in tough conditions,” said Nathan Ragsdale, Senior Product Manager for Berkley. “By layering a disruptive sound profile over an already proven action, anglers now have a powerful new tool for drawing strikes when fish aren’t committing to the baits they’ve seen over the past few seasons.”
KEY FEATURES:
- Classic Choppo action: Now with disruptive sound enhancement, offering a new edge for high-pressure scenarios
- Sound chamber tail and metal rivet: Generate the unique Screamin’ pitch
- Widened body: Improves tracking and eliminates rollover at high speeds
- Cupped propeller tail: Resists warping—even in extreme heat
- Fusion19 treble hooks: Ensure secure hookups on topwater blowups
- Available Size: 95mm • 110mm
- Colors: Peppered Smog • Foil Shad • Ghost White • Stealth Shad • Broken Glass • Black Chrome • Bone • Yellow Bone • Ghost Sexy Shad
MSRP: $12.99
Available: October 2025
For more information on the Berkley Screamin’ Choppo, visit berkleyfishing.com
About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.