| November marks a crucial shift in bass behavior as they move from their fall feeding grounds toward deeper wintering areas. During this period, water temperatures begin to drop, prompting baitfish to school up and migrate along structural features such as main lake points, humps, ledges, and steep banks. Bass instinctively follow these movements, often positioning just below or beside schools of bait. Anglers who understand these migration routes can intercept fish by targeting key transitions between shallow and deep water. Electronics can be particularly helpful for identifying concentrations of bait and the bass shadowing them. The fish may not be spread out, but when you locate them, they’re typically feeding aggressively in preparation for winter. November is also a time when water clarity and weather fronts play a major role in where bass position and how they feed. A sudden cold front can push them deeper, while stable conditions may keep them suspended mid-depth or roaming near bait schools. Because their metabolism slows as the water cools, bass won’t chase fast-moving lures as often, making it crucial to adjust your retrieve speed and presentation. Soft plastics like insect larva, craw baits, worms, or beetles worked along transition zones can be productive during this time. By understanding how changing temperatures, structure, and forage all interact in November, anglers can consistently locate and capitalize on feeding windows before bass settle into their true winter patterns.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. Each is scented for complete and total attraction underwater, along with being made in the USA by real fishermen. We recently restocked the HellaMite Pro Pack, which is loaded with 60 baits in all six proven colors, plus three Owner Block Head Ned Jigs and a handy storage bag. This kit has everything you need to stay rigged and ready year-round. Grab our newest Lil Bass, Hot Sauce, MidNight, Glow, 10w30 Synthetic, Slimer Green, and Barbie Pink HellaMite colors. We’ve also restocked our Green Pumpkin and Smoke Purple HellaMite. The HellaMite’s solid body and hyperactive ribbed tail design produce a life-like quivering action with every twitch of the rod. Its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for an exhilarating catch, thanks to its superior performance and versatility. |
| As the temperatures cool in November, the size of available baitfish often decreases, and matching that smaller profile becomes essential for consistent bites. Downsizing to smaller soft plastics such as lizards, beetles, or craw-styled baits can mimic the compact forage that bass are keying on. These can be fished on lightweight heads and retrieved at varying speeds depending on water temperature and fish activity. When bass are chasing aggressively, a quicker retrieve can draw reaction strikes, while slower presentations appeal to more lethargic fish. Open-water zones without heavy vegetation or wood cover tend to be the best places for these setups since exposed hooks can easily snag. Adapting your bait profile and speed to the fish’s energy level is one of the simplest yet most powerful adjustments you can make in November. A smaller presentation also allows for a more natural fall rate, which can be crucial when bass are suspending around bait schools or holding tight to structure. Small movements like a gentle lift-and-drop or slow swim can often trigger strikes from fish that ignore larger, faster-moving baits. Pairing your soft plastics with lighter line can further enhance the lifelike appearance and improve sensitivity for detecting soft bites. In clearer water, natural hues like pearl, smoke, or green pumpkin tend to produce best, while darker tones stand out better in stained water. By focusing on finesse and realism, anglers can turn tough, cold-front days into productive outings even when the bites slow.We use our Fresh Scorpion because it closely imitates a crawfish. Our newest 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors work wonders. The Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Of course, water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, and the Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The subtle color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Fresh Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action that triggers strikes! |
| In late fall, water clarity often improves, and bass can become more selective about what they eat. Adding flash or vibration to your presentation can be the difference between getting noticed and getting ignored. An underspin-style presentation, essentially a jig with a smaller blade beneath the soft plastic can add both movement and reflection to simulate a small school of baitfish. Soft plastics like insect larvae or small worms work perfectly on these setups to create natural, fluid motion. The additional flash catches light and signals a feeding opportunity to bass even in low-light or stained-water situations. This technique excels in clear, open water and is especially effective when bass are following bait but not committing fully to faster-moving lures. One of the biggest advantages of using an underspin is its versatility across different depths and conditions. You can slow-roll it near the bottom to imitate a wounded baitfish or swim it steadily through suspended schools in open water. When bass are scattered, this approach allows you to cover water efficiently while still maintaining a finesse presentation. It’s also an excellent option for targeting transition zones where baitfish move between shallow and deep water. By adjusting blade size, soft plastic shape, and retrieve speed, you can fine-tune the presentation to match the mood of the fish and maximize your chances of triggering reaction strikes.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fast, we’ve recently just released new Hot Sauce, MidNight, Ghost, and 10w30 Synthetic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater. |
| As baitfish begin schooling tightly together, few techniques mimic this better than multi-bait rigs. These setups create the illusion of several small prey moving in unison, which naturally triggers a predatory response. You can rig multiple small soft plastics such as lizards, beetles, or craws to resemble a school of bait darting through the water. Adjusting the weight and size of each bait helps you target bass at different depths depending on how deep the baitfish are holding. Electronics can help locate these schools, allowing you to cast directly into productive zones. The key is to maintain a steady retrieve and keep your setup near the fish’s depth range, imitating a realistic, slow-moving group of prey. When bass are feeding aggressively, speeding up the retrieve can make the rig appear like a panicked school of baitfish, often triggering hard reaction bites. In contrast, when the fish are less active, a slower, more methodical retrieve can keep the baits in the strike zone longer and entice hesitant followers. It’s also important to vary your cast angles and experiment with different depths until you pinpoint where the bass are positioned. This setup shines during cloudy or windy days when visibility is reduced, as the clustered movement stands out even in murkier conditions. By mastering timing, depth control, and retrieve pace, anglers can turn an Alabama-style rig into one of the most consistent producers of quality bass during late fall.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round! |
| While multi-bait rigs are effective, anglers must remain aware of state-specific regulations regarding how many hooks are allowed on a single rig. Some regions limit the number of active hooks, requiring creative rigging adjustments to stay compliant. Using dummy baits or unhooked soft plastics such as worms or beetles can still preserve the look of a bait ball while following the rules. Many anglers underestimate how seriously these regulations are enforced, but failing to comply can result in fines or disqualification from local tournaments. Checking your state’s specific limits before heading out can save you from unnecessary trouble. By staying within legal guidelines, you can focus fully on fishing confidently and effectively. It’s also wise to keep a few pre-rigged setups in your tackle box that meet different state requirements, especially if you fish across borders. This makes it easy to switch rigs quickly without having to make last-minute adjustments on the water. Some anglers even color-code their rigs or label them with tags to avoid confusion during tournaments or travel. Reviewing your state’s seasonal updates can help you stay informed, since regulations occasionally change based on fishery management needs. Maintaining awareness of these details not only keeps your fishing legal but also shows respect for conservation efforts that help sustain healthy bass populations year after year.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from but we just added MidNight, Glow, and Ghost Worms! Our popular Watermelon Red Worms have been restocked as well. You can also experience our new wacky rigging kit while it’s ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. If you’re fast enough you might be able to grab the limited-release Pumpkin Spice Worm before it’s completely sold out, along with some of our newest colors, including the Brown Worm, Electric Chicken Worm, and Goby Wan Worm colors. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also Restocked 6-inch Worms, including Watermelon Red, Green Pumpkin, Black & Blue, Fire TGR, Wild Berries, Bone, 10w30 Synthetic, Zombie Blood, and Chocolate MNT! — all available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift from one color to another. Scented for total attraction underwater. |
| To reach bass at varying depths throughout November, it’s important to carry a selection of lures that cover shallow, mid, and deep zones. In the shallows, soft plastics like craw-styled baits or lizards can be slowly retrieved along rocks and stumps to imitate injured forage. As fish move deeper, diving crankbaits or weighted plastics can be used to reach ledges, drop-offs, and the edges of creek channels. The tighter the wiggle or vibration in your lure, the better it performs in cold water where bass react to smaller movements. Targeting multiple depth zones throughout the day helps identify where bass are most active. Once you locate the ideal depth, focus your efforts there to maximize your catch potential. Changing retrieve speeds and angles can also reveal how bass are relating to structure and bait throughout the day. A slower retrieve with pauses often works best in cold water, allowing the lure to stay in the strike zone longer. When bass are more aggressive, a steady or slightly erratic retrieve can trigger reaction bites as the bait deflects off cover. Paying attention to where you get bites, such as near the bottom, off a point, or over submerged structure, can quickly establish a productive pattern. By methodically covering each section of the water column, anglers can adapt to changing conditions and stay on active fish even as temperatures continue to fall.Introducing the Newest 8-Inch MagDingo Worms! These are the ultimate game-changer in bass fishing! Engineered for anglers who know SIZE does matter, this lure is designed to attract only the BIGGEST bass with a fixation for the larger bait. The MagDingo Worm boasts a solid 8-inch body enhanced with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. The 10-count packs are now available in a variety of 6 crucial colors, including the 10w30 Synthetic, Black & Blue, Zombie Blood, Green Pumpkin, Wild Cherry, and Watermelon Red. Each worm is made in the USA from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for maximum attraction, the 8-inch MagDingo Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing trophy-sized smallmouth and largemouth bass. |
| Water clarity and temperature both play major roles in lure selection during November. In clear water, lighter colors that reflect light, like silver, pearl, or translucent tones, help resemble baitfish naturally. When fishing in stained or cooler water, darker or more solid colors such as green pumpkin, black, or brown can stand out and mimic crawfish or insect larvae. Beyond color, matching your bait’s movement to the fish’s mood is equally important. A fast retrieve may trigger bites when bass are feeding actively, while slow, smaller presentations excel in cold fronts or post-frontal conditions. The more closely your lure matches both the look and behavior of the real forage, the more confident bass will be in striking. Light conditions also influence how colors appear underwater, so adjusting your selection throughout the day can make a noticeable difference. During bright, sunny hours, reflective tones and natural finishes tend to perform best, while overcast days call for matte or muted hues that maintain visibility without spooking fish. Water depth further impacts color visibility. Reds and oranges fade quickly in deeper water, while blues and silvers remain visible longer. Similarly, adapting your retrieve to match seasonal forage movement, like short bursts for shad or slow drags for bottom-dwelling prey, can elevate your presentation’s realism. By paying attention to these environmental cues, anglers can fine-tune both color and motion to keep their presentation lifelike and effective in any November condition. We have a wide variety of terminal tackle to choose from, but we’ve released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick changes. Owner Mosquito Hooks work for dropshotting and perfectly accommodates a wide range of soft plastics. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. The popular All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! The WEEDLESS Block Head Jig features high-quality construction that helps increase your hook-up ratios and keep your bait clean from snagging rocks or vegetation. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. The Shakey Ultrahead can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! The Ultrahead Wacky Jig features precise weight positioning and hook orientation for the ultimate wacky presentations. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you precious time when fishing cover. The 4x Jungle Flippin Hook is designed for big fish and the toughest conditions. The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. We also just released Keep’em Fresh Bait Bags! These bags are the ultimate solution for anglers who need their gear to perform. Built like a tank, this bag is 20x stronger than regular zip bags and offers 100% waterproof protection with a rock-solid double zipper seal. Whether it’s for soft plastics, snacks, or your smartphone, this reusable and versatile bag keeps everything safe from water, mud, and grime. It’s lightweight yet spacious, it fits snugly in your tackle box or backpack, making it perfect for your next adventure. |