Built tougher, lighter, and more responsive for today’s all-around angler.
COLUMBIA, S.C. – Some rods tell stories. Ugly Stik builds legends. The new Elite Series honors that heritage with a refined design that balances relentless strength and precision feel—made for those who fish hard and never hold back. This comprehensive lineup of spinning and casting rods and combos are built for unmatched performance across freshwater and salmon/steelhead applications. Combining advanced materials with time-tested durability, the Elite Series blends modern design with the legendary toughness anglers have come to expect from Ugly Stik.
At the core of every Elite rod is their signature Ugly Tech construction for exceptional strength without sacrificing sensitivity. Each rod is outfitted with PVD-coated Ugly Tuff one-piece stainless-steel guides which reduce line fray. Premium cork grips provide comfort and control through long days on the water, while a 10-year rod warranty underscores Ugly Stik’s commitment to building rods that last.
The Elite Spinning and Casting Rods deliver all-around performance for a wide range of species and techniques, while the Elite Salmon/Steelhead models are tuned with the ideal lengths, powers, and actions to meet the demands of anglers chasing trophy fish in moving water. Both series combine proven Ugly Stik durability with refined balance and feel to create rods that perform as good as they look.
For anglers seeking ready-to-fish setups, the Elite Spinning Combo and Elite Baitcast Combo pair these advanced rods with dependable reels built for smooth operation and long-term reliability. The Elite Spinning Combo comes with a 30 or 35 size reel, equipped with four ball bearings, instant anti-reverse, a machined aluminum spool, and an oversized handle knob for enhanced grip and comfort. The Elite Baitcast Combo delivers precise casting and power through a six-bearing system with anti-reverse, a machined aluminum spool, lightweight graphite composite frame, and a double paddle aluminum handle for added control.
From panfish to salmon, lake to river, the Ugly Stik Elite Series offers a rod and combo for every angler who demands performance without compromise. Built tough, backed by a 10-year rod warranty, and trusted everywhere fishing stories are told—Ugly Stik Elite rods and combos are engineered to fish harder and last longer.
UGLY STIK ELITE SPINNING & CASTING RODS – KEY FEATURES:
- Ugly Stik Clear Tip design
- Ugly Tech construction
- PVD coated Ugly Tuff one-piece stainless-steel guides
- Premium cork grips
- 10-year warranty
MSRP: $84.95
Available: November 2025
UGLY STIK ELITE SALMON/STEELHEAD SPINNING & CASTING RODS – KEY FEATURES:
- Ugly Stik Clear Tip design
- Ugly Tech construction
- PVD coated Ugly Tuff one-piece stainless-steel guides
- Premium cork grips
- 10-year warranty
MSRP: $109.95
Available: November 2025
UGLY STIK ELITE SPINNING COMBO – KEY FEATURES:
- Ugly Stik Clear Tip design
- Ugly Tech construction
- PVD coated Ugly Tuff one-piece stainless-steel guides
- Premium cork grips
- Reel sizes 30 and 35 feature 4 ball bearings with anti-reverse
- Machined aluminum spool
- Larger handle knob for better grip
- 10-year rod warranty
MSRP: $119.95
Available: November 2025
UGLY STIK ELITE BAITCAST COMBO – KEY FEATURES:
- Ugly Stik Clear Tip design
- Ugly Tech construction
- PVD coated Ugly Tuff one-piece stainless-steel guides
- Premium cork grips
- 6 ball bearings with anti-reverse
- Machined aluminum spool
- Lightweight graphite composite frame
- Double paddle aluminum handle
- 10-year rod warranty
MSRP: $139.95
Available: November 2025
To learn more about Ugly Stik, click here.
About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.