Automotive aftermarket leader increases presence across all MLF and MLF5 circuits
BENTON, Ky. (March 10, 2026) – Major League Fishing (MLF), the world’s largest tournament-fishing organization, announced today an expanded sponsorship with O’Reilly Auto Parts, solidifying the nation’s premier auto parts retailer as an Official Sponsor across all MLF circuits.
The renewed agreement builds on two years of successful collaboration between the two organizations, deepening O’Reilly Auto Parts’ investment in professional bass fishing and extending its footprint across the Bass Pro Tour, MLF5 events and all major championship moments – including REDCREST 2026 in Springfield, Missouri, home to the company’s corporate headquarters. The commitment underscores both organizations’ dedication to elevating the fan experience and growing the sport at every level.
“After two years of a strong and productive partnership, we’re excited to continue the relationship with Major League Fishing,” said Hugo Sanchez, Vice President of Advertising and Marketing for O’Reilly Auto Parts. “Our customers love the outdoors, and MLF gives us the perfect opportunity to connect with anglers, boaters and weekend adventurers from every corner of the country. Whether it’s towing or preparing for time on the water, we’re proud to support fans and competitors with reliable products and service they can count on.”
Beginning this season, O’Reilly Auto Parts will enjoy increased visibility across all MLF media and event platforms, including enhanced features on the MLFNOW!® livestream, digital content on MajorLeagueFishing.com and brand integration throughout on-site activations at tournaments nationwide.
“We are thrilled to extend and strengthen our relationship with O’Reilly Auto Parts,” said Jim Wilburn, MLF President of Sales. “Their long-standing dedication to serving anglers, outdoor enthusiasts and everyday drivers makes them an ideal partner for MLF. This agreement highlights our shared commitment to delivering world-class events, exceptional fan engagement and lasting value for our anglers and sponsors.”
Founded in 1957 as a family-owned, single-store operation in Springfield, Missouri, O’Reilly Auto Parts has grown into one of the nation’s largest and most trusted automotive parts retailers, with more than 6,500 stores across the United States, Mexico, Canada and Puerto Rico. Built on a commitment to professional service, quality products and long-term customer relationships, the company has remained customer-focused for more than six decades. Today, O’Reilly continues to lead the automotive aftermarket through innovation, community engagement and a dedication to helping drivers, anglers and outdoor enthusiasts stay prepared wherever the road – or the water – takes them.