| Spring is one of the best times of year to use a Texas rig because it can cover several major bass behaviors with one simple setup. It works well for fish that are staging before the spawn, actively moving shallow, sitting on beds, or just recovering after spawning. During this season, bass often position around cover, transitions, and shallow targets where a Texas rig naturally fits. Its weedless design allows anglers to fish around wood, docks, brush, sparse grass, and other shallow spring cover without constantly hanging up. It also presents soft plastics in a clean and natural way, which is important when bass are shallow and easily alerted. Lizards, worms, craw-styled baits, insect larvae, and beetles all pair well with a Texas rig, depending on the situation. Because of its versatility, the Texas rig remains one of the most dependable and productive springtime presentations for consistently catching quality bass. It also gives anglers the flexibility to adjust weight size, bait profile, and presentation speed as conditions change throughout the day. That makes it effective during warming trends, cold fronts, changing water clarity, and different stages of the spawning cycle. Anglers can pitch it into tight cover, drag it slowly through staging areas, or work it carefully around visible spawning fish. This ability to adapt helps make the Texas rig useful on a wide range of lakes, ponds, reservoirs, and river systems.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. We dropped 6 new “Just the Tip” series HellaMite, including Black & Blue with Blue Tip and Black with Methiolate Tip, along with a Chartreuse Tip in Brown, White, and Green Pumpkin! Each is scented for complete and total attraction underwater, along with being made in the USA by real fishermen. We also just released new high-visibility magenta-red Methiolate HellaMite and restocked Hot Sauce, Alabama, Midnight, and HellaMite Fun Pack, which is loaded with 18 HellaMite baits in all six proven colors, plus it comes with three Owner Block Head Ned Jigs. This bundle pack has everything you need to stay rigged and ready year-round. Grab our newest Lil Bass, Hot Sauce, Glow, 10w30 Synthetic, and Slimer Green HellaMite colors. We’ve also restocked our Green Pumpkin and Smoke Purple HellaMite. The solid body and hyperactive ribbed tail produce a life-like quivering action with every twitch of the rod. Its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for a nice catch, thanks to the superior performance and versatility of the HellaMite. |

| A productive spring approach often comes down to knowing when to fish fast and when to slow down. When bass are actively moving toward spawning areas and showing aggressive behavior, covering water quickly can help locate the most willing fish. In that mode, anglers can target key staging cover and make repeated pitches to high-percentage areas to trigger reaction bites. When conditions are less stable, such as during cold fronts or sudden weather changes, bass often become less aggressive and position more cautiously. That is when slowing down becomes much more important, especially around isolated cover just outside the spawning zone. Learning to switch from an aggressive search approach and a patient, slow-fishing approach is one of the most valuable springtime adjustments an angler can make. Paying attention to water temperature, weather trends, and how bass are positioning will help determine which pace makes the most sense. If fish are using shallow cover aggressively, moving quickly can help an angler put the bait in front of more active bass in less time. If bites are light or fish seem to be holding tighter to isolated targets, slowing down usually becomes the better option. In many cases, the most successful anglers are the ones who recognize these changes early instead of forcing one style all day.We use our Fresh Scorpion because it closely imitates a crawfish. If you’re quick enough, you could secure a pack of our newest high-visibility magenta-red Methiolate Scorpion! Also, the popular 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors work wonders. The Fresh Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Of course, water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, and the Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The slight color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action that triggers strikes! |

| In spring, the exact type of cover matters less than where that cover sits in relation to spawning areas. A dock, laydown, rock vein, brush pile, or isolated wood target can all be productive if it is positioned in the right staging zone. Big female bass often stop on cover that gives them quick access to spawning flats while still offering security and comfort. That means anglers should pay close attention to the back sections of pockets, small transition areas, and places just outside likely bedding habitat. The best cover is often the piece closest to where those fish want to eventually spawn, not necessarily the biggest or most obvious target in the area. This is why pattern fishing in spring often depends more on location than on the visual appearance of the cover itself. Once you understand where bass are trying to go, you can begin selecting the right targets and fishing them with much more confidence. This also helps anglers avoid wasting time on attractive-looking cover that is not positioned near the bass migration route. In many cases, a smaller target in the correct area will outproduce better-looking cover that is farther from the spawning habitat. Bass use these staging spots as temporary stopping points while they wait for conditions to fully line up. Depth changes, nearby access to deeper water, and protection from changing conditions can all make a target more valuable. As a result, successful spring fishing often comes from identifying the right section of a pocket or flat before focusing on the exact piece of cover. The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fast, we’ve recently just released new Hot Sauce, MidNight, Ghost, and 10w30 Synthetic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater. |

| When bass are in an aggressive prespawn phase, a heavier Texas rig can help anglers cover water efficiently and generate bigger bites. A slightly heavier weight allows the bait to fall quickly, reach the target cleanly, and move through cover without wasting time. This style is effective when targeting fish that are actively pushing shallow and setting up near the places where they will soon spawn. Fishing this way is often less about keeping the bait in one place and more about making accurate presentations to as many likely targets as possible. It is a strong choice when bass are in the right mood and conditions allow them to stay active throughout the day. In those windows, moving quickly and targeting the right shallow staging cover can help anglers find some of the biggest bass in an area. A fast approach also helps anglers learn more about the lake in a shorter amount of time by revealing which targets are. If bites come from similar cover in similar locations, that pattern can often be repeated across multiple pockets of the lake. The heavier setup is especially useful around shallow wood, isolated cover, and other staging targets where a quick fall can trigger an immediate response. It helps maintain control when the wind, cover density, or boat makes light presentations hard to control. The key is to fish with purpose, making each cast count instead of slowing down too early on active fish.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round! |

| When the bite gets tough, downsizing speed and focusing on precision often becomes more important than power fishing. Bass that pull slightly deeper or become less committed during the prespawn are often better approached with a lighter Texas rig. Pegging the weight can be very helpful in these situations because it keeps the soft plastic and sinker together as one compact unit. That makes it easier to feel the cover clearly and understand exactly where the bait is throughout the presentation. It also helps prevent the bait from separating too far from the weight when fishing brush, wood, or other targets where precision matters. When bass are moody and less willing to chase, a slower pegged setup can often produce the bites that a fast presentation misses. This approach is especially valuable when fish are staging just outside spawning areas and refusing to fully commit to shallow cover. Longer pauses, shorter drags, and repeated casts to the same target can make a major difference. Slowing down gives the bait more time to stay in front of bass that are not willing to move. It also allows anglers to work through isolated cover more thoroughly instead of rushing past fish that are holding tight to a small sweet spot. Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from, but we just released our newest high-visibility magenta-red Methiolate 5-inch Worm, and we also recently restocked our Charmeleon Worms and Brown Worms. We also recently added Midnight, Glow, and Ghost Worms, along with Electric Chicken Worm and Goby Wan Worms! If you’re fast enough, you might be able to grab them before they’re completely sold out. Or you could experience our new wacky rigging kit while it’s still ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also Restocked 6-inch Worms, including Watermelon Red, Green Pumpkin, Black & Blue, Fire TGR, Wild Berries, Bone, 10w30 Synthetic, Zombie Blood, and Chocolate MNT! All available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift to different colors under the light. |

| Bed fishing with a Texas rig becomes more effective when anglers understand how a pegged and unpegged setup behaves differently. A pegged rig keeps the weight and bait together, which helps create more disturbance in one exact spot on the bed. That can be useful when trying to aggravate a bass that is focused on protecting a very specific part of the nest. An unpegged rig behaves differently because the soft plastic can separate from the weight and remain suspended slightly longer when lifted. Understanding how both versions work gives anglers more control over their presentation and helps them adjust to the attitude of each bedding fish. It also helps anglers avoid using the exact same motion on every bed they encounter. Some bass react best to repeated disturbance in one small spot, while others become more aggressive when the bait rises and lingers above the nest. Paying attention to how the fish responds can reveal whether it is reacting more to bottom contact or movement. Small adjustments in how high the bait is lifted, how long it pauses, and where it lands on the bed can all influence the outcome. Because bedding bass often focus on a very precise target, presentation matters far more than many anglers realize.Introducing the Newest 8-Inch MagDingo Worms! These are the ultimate game-changer in bass fishing! Engineered for anglers who know SIZE does matter, this lure is designed to attract only the BIGGEST bass with a fixation for the larger bait. The MagDingo Worm boasts a solid 8-inch body with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. We just released a new high-visibility magenta-red Methiolate 8-inch Worm! Get your hands on our most popular color before it’s too late! We also restocked the Charmeleon MagDingo, but supply is limited. The 10-count packs are available in a variety of 8 crucial colors, including the 10w30 Synthetic, Black & Blue, Zombie Blood, Green Pumpkin, Wild Cherry, and Watermelon Red. Each worm is made in the USA from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for maximum attraction, the 8-inch MagDingo Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing trophy-sized smallmouth and largemouth bass. |

| Landing percentage is a major part of spring success because many of the biggest bites of the season come around shallow cover, beds, and heavy targets. Getting a fish to bite is only part of the equation if the hook does not penetrate well or the fish comes off during the fight. This is why anglers should think carefully about hook size, hook strength, and matching the hook to the size of the soft plastic they are using. A properly rigged bait should allow for clean hook penetration without balling up and blocking the point. This becomes even more important when targeting larger bass in heavy cover, where control and holding power matter a great deal. After the spawn, many bass move to nearby cover to recover, and a Texas rig remains effective for coaxing bites from fish that are not feeding aggressively. By treating the setup as both a fish-catching tool and a landing tool, anglers give themselves a better chance of converting rare springtime trophy bass into fish in the boat. Strong hook penetration starts with making sure the bait is rigged straight and does not interfere with the hook point during the hookset. Anglers should also consider their line, rod power, and drag settings, since each one plays a role in keeping pressure on the fish after the bite. Around shallow wood, brush, and bedding areas, giving a bass too much freedom can quickly lead to lost fish. We have a wide variety of terminal tackle to choose from, butthe All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. Owner Mosquito Hooks work for dropshotting and perfectly accommodates a wide range of soft plastics. We’ve also released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick swaps. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you precious time when fishing cover. The 4x Jungle Flippin Hook, which is designed for big fish and the toughest conditions. WEEDLESS Block Head Jigs feature high-quality construction that helps increase your hook-up ratios and keep your bait clean from snagging rocks or vegetation. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. Shakey Ultraheads can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! The Ultrahead Wacky Jig features precise weight positioning and hook orientation for the ultimate wacky presentations. We also just released Keep’em Fresh Bait Bags! These bags are the ultimate solution for anglers who need their gear to perform. Built like a tank, this bag is 20x stronger than regular zip bags and offers 100% waterproof protection with a rock-solid double zipper seal. Whether it’s for soft plastics, snacks, or your smartphone, this reusable and versatile bag keeps everything safe from water, mud, and grime. It’s lightweight yet spacious, it fits snugly in your tackle box or backpack. |

