| Weed beds can be some of the best places to catch bass, but not every section of grass is worth the same amount of time. The biggest mistake anglers make is treating a large weed bed like one giant target instead of breaking it down into smaller high-percentage areas. Bass often position around irregularities because those spots create ambush points, shade, current breaks, and feeding opportunities. Cuts, points, holes, inside turns, outside turns, sparse patches, thick clumps, and depth changes can all be better than straight, featureless grass. Cover mixed into the weeds, such as wood, rock, docks, stumps, or boulders, can make an area even stronger. Instead of randomly casting across endless vegetation, anglers should look for the places where the weed line changes shape, thickness, or depth. By focusing on these irregularities first, anglers can eliminate dead water and spend more time around bass that are likely to bite. These changes often concentrate forage, which gives bass a reason to hold in one spot instead of spreading out across the entire weed bed. Even a small opening, isolated clump, or slight bend in the grass line can be enough to attract fish. Anglers should also pay attention to how wind, sunlight, and water clarity affect which irregularities seem most active. On bright days, thicker clumps and shaded pockets may be better, while low-light or windy conditions can push bass toward edges and points. The more an angler learns to read structure, the easier it becomes to find the basss quickly.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. We dropped 6 new “Just the Tip” series HellaMite, including Black & Blue with Blue Tip and Black with Methiolate Tip, along with a Chartreuse Tip in Brown, White, and Green Pumpkin! Each is scented for complete and total attraction underwater, along with being made in the USA by real fishermen. We also just released new high-visibility magenta-red Methiolate HellaMite and restocked Hot Sauce, Alabama, Midnight, and HellaMite Fun Pack, which is loaded with 18 HellaMite baits in all six proven colors, plus it comes with three Owner Block Head Ned Jigs. This bundle pack has everything you need to stay rigged and ready year-round. Grab our newest Lil Bass, Hot Sauce, Glow, 10w30 Synthetic, and Slimer Green HellaMite colors. We’ve also restocked our Green Pumpkin and Smoke Purple HellaMite. The solid body and hyperactive ribbed tail produce a life-like quivering action with every twitch of the rod. Its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for a nice catch, thanks to the superior performance and versatility of the HellaMite. |
| The outside weed edge is often one of the best places to start because it gives bass quick access to both cover and deeper water. Many active bass use the outer edge of a weed bed as a travel route while feeding on baitfish, bluegill, crawfish, and other forage. This edge can act like an underwater wall that bass follow as they move, hunt, and reposition throughout the day. When the outside edge is clean and well-defined, it becomes much easier to make accurate casts and keep a bait in the strike zone. Soft plastics such as worms, craw-styled baits, insect larvae, and beetles can be worked along the edge to target bass holding just inside or outside the vegetation. Points, turns, gaps, and thicker clumps along the outside edge are especially important because they create natural stopping places for bass. Fishing the outside weed edge first helps anglers quickly determine whether bass are active and positioned near deeper water. If bites are coming along the outside edge, it often means bass are feeding and willing to move slightly to eat. Anglers should make repeated casts from different angles because bass may be positioned on one side of the edge or tucked just inside the grass. Wind blowing into a weed edge can make it even better by pushing bait and adding movement to the water. When the bite slows, slowing down with soft plastics and working the edge more carefully can help catch fish that are still holding nearby. Learning how bass use the outside edge gives anglers a reliable starting point before moving into thicker or shallower vegetation.We use our Fresh Scorpion because it closely imitates a crawfish. If you’re quick, you could secure a pack of our new high-visibility magenta-red Methiolate Scorpion or improved Summer Bug! The popular 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors also work wonders. The Fresh Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, and the Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The slight color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action that triggers strikes! |
| The inside weed edge can be just as important as the outside edge, especially when bass are using shallow water. This is the open lane or gap between the shoreline and the weed line, and it often becomes a major feeding and spawning area. During the prespawn and spawn, bass commonly move into protected shallow areas with hard bottom, scattered vegetation, and nearby cover. Reeds, pads, grass, and other shallow vegetation can hold bass because they provide shade, protection, and ambush points. The inside edge can be especially productive when it has pockets, holes, small points, or changes in weed thickness. Soft plastics such as worms, lizards, craw-styled baits, beetles, and insect larvae can be worked slowly through these areas without moving too quickly past fish. Anglers who only focus on the deeper outside edge may miss a strong shallow bite happening along the inside weed line. This area can be especially good early in the morning, during low-light conditions, or when bass are pushed shallow by forage. Clean lanes between the bank and the weeds allow anglers to make controlled casts while keeping the bait near cover. Bass may sit just inside the vegetation and move out only a short distance to feed. Quiet lures are important in these shallow areas because fish can be easier to spook. By checking the inside weed edge before leaving an area, anglers can find bass that others overlook.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fast, we’ve recently just released new Hot Sauce, MidNight, Ghost, and 10w30 Synthetic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater. |
| Bass do not always want to chase, especially during pressure, post-spawn conditions, extreme heat, cold fronts, or calm sunny days. When fish are buried in vegetation or holding tight to cover, slower soft plastic presentations can be much more effective. A Texas-rigged worm, lizard, craw-styled bait, beetle, or insect larvae profile can slide through weeds and reach bass without getting hung up as easily. These baits can be dropped into pockets, holes, lanes, and sparse areas where bass are waiting to ambush prey. The goal is often to let the bait fall naturally, pause it, and make small movements instead of constantly dragging or shaking it. Bass sitting in cover may not travel far to eat, so accuracy and patience become very important. Slowing down with soft plastics helps anglers catch fish that faster presentations often miss. A slow fall can be especially effective because it keeps the bait in front of the fish longer. Anglers should watch their line closely since many bites in weeds feel light or only show as a small jump in the line. If a bass misses the bait, letting it settle back into the opening can often trigger a second strike. It also helps to make several casts to the same pocket or clump because fish buried in grass may need more time to react. When the bite is tough, a slower approach can turn inactive-looking weeds into productive water.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round! |
| The thickness of the weeds should determine how heavy or light an angler fishes a soft plastic. In sparse or moderate vegetation, a lighter weight can help the bait fall naturally and stay in the strike zone longer. Around thicker grass, a slightly heavier weight may be needed to keep contact with the bait and work it cleanly through cover. When vegetation forms a heavy canopy, anglers may need to use a much heavier weight to punch through and reach bass underneath. Streamlined soft plastics are usually better in thick cover because they slide through grass more easily than bulky shapes with too many appendages. The key is to use enough weight to get through the cover without making the presentation look unnatural when it reaches the fish. Matching weight size to weed density helps anglers fish more efficiently and avoid wasting time fighting the vegetation. If the bait keeps hanging on top of the grass, the weight is probably too light for the cover. If the bait crashes through too fast and looks unnatural, the weight may be heavier than needed. Anglers should make small adjustments until the soft plastic enters the cover cleanly and still falls in a way that looks natural. Line size, hook size, and bait shape also matter because each part of the setup affects how well it moves through weeds. Learning to match the full rig to the vegetation helps anglers fish cleaner and land more bass.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from, but we just released our newest high-visibility magenta-red Methiolate 5-inch Worm, and we also recently restocked our Charmeleon Worms and Brown Worms. We also recently added Midnight, Glow, and Ghost Worms, along with Electric Chicken Worm and Goby Wan Worms! If you’re fast enough, you might be able to grab them before they’re completely sold out. Or you could experience our new wacky rigging kit while it’s still ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also Restocked 6-inch Worms, including Watermelon Red, Green Pumpkin, Black & Blue, Fire TGR, Wild Berries, Bone, 10w30 Synthetic, Zombie Blood, and Chocolate MNT! All available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift to different colors under the light. |
| Healthy green weeds are important because they provide oxygen, cover, shade, and forage for bass. As the seasons change, especially from late summer into fall, shallow vegetation often starts to die before deeper vegetation does. Dying weeds usually turn brown, lose quality, and can actually consume oxygen instead of producing it. When this happens, bass often leave those dying areas and move toward healthier green weeds nearby. Deeper weed edges, grass lines, points, and isolated green clumps can become much more productive as shallow vegetation breaks down. Soft plastics such as worms, craw-styled baits, lizards, beetles, and insect larvae can be worked around these remaining healthy weeds to target bass that are still using vegetation. Anglers who learn to follow the best green weeds instead of simply fishing any grass they see will usually stay around more active fish. Water clarity, sunlight, and depth can all affect how long certain weed beds stay healthy. If one shallow area starts to look brown or slimy, nearby deeper grass may still be green and full of life. Bass often use these healthier areas as transition spots while following baitfish and other forage. Isolated green weeds can be especially valuable when most of the surrounding vegetation is dying off. Paying close attention to weed quality helps anglers stay ahead of seasonal changes rather than areas bass have already left.Introducing the Newest 8-Inch MagDingo Worms! These are the ultimate game-changer in bass fishing! Engineered for anglers who know SIZE does matter, this lure is designed to attract only the BIGGEST bass with a fixation for the larger bait. The MagDingo Worm boasts a solid 8-inch body with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. We just released a new White and high-visibility Methiolate 8-inch Worm! Get your hands on our most popular color before it’s too late! We also restocked the Charmeleon MagDingo, but supply is limited. The 10-count packs are available in a variety of 9 crucial colors, including the 10w30 Synthetic, Black & Blue, Zombie Blood, Green Pumpkin, Wild Cherry, and Watermelon Red. Each worm is made in the USA from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for maximum attraction, the 8-inch MagDingo Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing trophy-sized smallmouth and largemouth bass. |
| Winter vegetation can be limited, but any remaining green weeds in deeper water can be extremely valuable. Green weeds can attract baitfish and other forage, which makes them natural gathering areas for bass. During colder months, bass often prefer places that offer nearby depth, stable water, and access to food without requiring them to move far. Main-lake points, humps, ridges, steep drops, channel swings, and bluff-related areas can all be strong if they have healthy grass nearby. Even small patches of green vegetation can hold multiple bass when the rest of the lake has little quality cover left. Soft plastics such as worms, insect larvae, craw-styled baits, beetles, and lizards can be fished slowly around these areas to match the slower winter mood of the fish. Finding deep green weeds in winter gives anglers a clear target when bass are harder to locate. These areas can be especially productive when they are close to deeper water because bass can move very little while still adjusting to changing conditions. A slow, patient approach is important because winter bass may not chase far or strike aggressively. Anglers should make repeated casts around the same grass clumps, since fish may be grouped tightly in small areas. Subtle movements with soft plastics often work better than fast or aggressive presentations in cold water. When most shallow cover becomes unproductive, deep green weeds can become one of the most reliable places to search for bass.We have a wide variety of terminal tackle to choose from, but the All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. Owner Mosquito Hooks work for dropshotting and perfectly accommodate a wide range of soft plastics. We’ve also released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick swaps. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you precious time when fishing cover. The 4x Jungle Flippin Hook, which is designed for big fish and the toughest conditions. WEEDLESS Block Head Jigs feature high-quality construction that helps increase your hook-up ratios and keep your bait clean from snagging rocks or vegetation. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. Shakey Ultraheads can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! The Ultrahead Wacky Jigfeatures precise weight positioning and hook orientation for the ultimate wacky presentations. We also just released Keep’em Fresh Bait Bags! These bags are the ultimate solution for anglers who need their gear to perform. Built like a tank, this bag is 20x stronger than regular zip bags and offers 100% waterproof protection with a rock-solid double zipper seal. Whether it’s for soft plastics, snacks, or your smartphone, this reusable and versatile bag keeps everything safe from water, mud, and grime. It’s lightweight yet spacious, it fits snugly in your tackle box or backpack. |
