| The jig head should match the type of cover, bottom composition, and depth being fished. Traditional mushroom-shaped heads work well across clean bottoms, but they may tip over or become wedged when pulled through uneven rock. Rounder heads with top-mounted line ties can roll and deflect through riprap, gravel, and scattered stone with fewer hang-ups. Weedless designs are better suited for grass, brush, wood, and other areas where an exposed hook would constantly collect debris. A longer or stronger hook can also accommodate larger worms, craw-styled baits, lizards, beetles, and other soft plastics without overcrowding the hook gap. Stand-up heads are useful when anglers want the plastic to remain elevated and visible while resting on the bottom. Carrying several head shapes and weights allows anglers to adjust the presentation instead of forcing one setup to work everywhere. Lighter heads create a slower, more natural fall, while heavier heads provide better bottom contact in deeper water, wind, or current. Hook size should also remain proportional to the soft plastic so the bait maintains its intended action and appearance. Testing each setup in shallow water can help anglers see how the jig head moves, rests, and responds before making a full cast.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. We dropped 6 new “Just the Tip” series HellaMite, including Black & Blue with Blue Tip and Black with Methiolate Tip, along with a Chartreuse Tip in Brown, White, and Green Pumpkin! Each is scented for complete and total attraction underwater, along with being made in the USA by real fishermen. We also just released new high-visibility magenta-red Methiolate HellaMite and restocked Hot Sauce, Alabama, Midnight, and HellaMite Fun Pack, which is loaded with 18 HellaMite baits in all six proven colors, plus it comes with three Owner Block Head Ned Jigs. This bundle pack has everything you need to stay rigged and ready year-round. Grab our newest Lil Bass, Hot Sauce, Glow, 10w30 Synthetic, and Slimer Green HellaMite colors. We’ve also restocked our Green Pumpkin and Smoke Purple HellaMite. The solid body and hyperactive ribbed tail produce a life-like quivering action with every twitch of the rod. Its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for a nice catch, thanks to the superior performance and versatility of the HellaMite. |
| A weedless finesse jig can be highly effective when bass are positioned in or around submerged vegetation. The goal is usually to keep the soft plastic resting lightly on top of the grass rather than burying it deep inside the stalks. After the bait settles, a sharp upward snap of the rod can pop it free before it sinks back toward the vegetation. This sudden movement can imitate a small creature attempting to escape from cover. Bass commonly track activity around grass edges and may strike immediately when the bait breaks loose. Worms, insect larvae, beetles, and compact craw-styled plastics can all work well with this presentation. Anglers should watch the line closely after every pop because many bites occur as the bait falls back onto the vegetation. A lighter jig head can help the bait stay above the grass longer and prevent it from becoming buried too quickly. The retrieve should remain controlled, with enough slack to let the soft plastic fall naturally without losing contact with the line. Repeating this pop-and-fall motion along outside edges, holes, and changes in vegetation density can help anglers identify where the most active bass are positioned.We use our Fresh Scorpion because it closely imitates a crawfish. If you’re quick, you could secure a pack of our new high-visibility magenta-red Methiolate Scorpion or improved Summer Bug! The popular 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors also work wonders. The Fresh Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, and the Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The slight color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action that triggers strikes! |
| The finesse jig presentations do not have to be limited to a short piece of straight plastic. Bass can become accustomed to seeing the same small profile repeatedly, especially in heavily pressured water. Longer worms, compact lizards, insect larvae, craw-styled baits, and beetle-shaped plastics can create different silhouettes and movements. Anglers can trim larger soft plastics to create a custom length that matches the available forage or the mood of the fish. A longer plastic may produce more vibration and visibility, while a shorter bait can appear less threatening in difficult conditions. The size of the jig head and hook should be adjusted so the bait remains balanced and the hook gap stays clear. Experimenting with different lengths, thicknesses, and profiles can turn a familiar technique into something bass have not learned to avoid. Soft plastics with subtle appendages can add movement even when the bait is barely being worked. Bulkier profiles may be better when bass are feeding aggressively, while thinner shapes can produce more bites during cold fronts or heavy fishing pressure. Rotating through several soft plastic styles can help anglers determine whether the fish are responding to size, action, or profile.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fast, we’ve recently just released new Hot Sauce, MidNight, Ghost, and 10w30 Synthetic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater. |
| A stand-up jig head can position a soft plastic so that it rests nose-down with the body elevated off the bottom. This posture can resemble a small worm, insect larvae, beetle, or other creature feeding along the lake floor. The presentation looks distracted and vulnerable, which can make it easier for nearby bass to approach. Small twitches should move the bait without pulling it far away from the strike zone. Anglers can also allow it to remain still for several seconds because the upright posture continues to create visual interest without constant movement. Natural colors that resemble local forage or blend with the bottom are often reliable starting points. This technique is especially useful around clean rock, gravel, sand, and other areas where bass can clearly see the bait. A light jig head can help preserve the upright posture while allowing the soft plastic to move naturally with minor current or rod movement. Anglers should avoid dragging the bait too far at once because the effectiveness comes from keeping it positioned near a likely feeding area. Repeating short movements followed by long pauses can be especially productive when bass are cautious or heavily pressured.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round! |
| Hollow craw-styled baits can be modified with a small piece of floating material placed inside the body. The added flotation helps lift the claws and upper portion of the plastic away from the bottom. When paired with a stand-up jig head, the bait can resemble a crawfish raising its claws in a defensive posture. This position creates a clear target and allows bass to capture the bait without digging it out of the sediment. The floating material should be small enough that it does not prevent the hook from passing through the plastic properly. Anglers should test the bait beside the boat or along the shoreline to confirm that it stands correctly before fishing it. This simple adjustment can make a soft plastic appear more lifelike while also keeping it visible above mud, leaves, and light debris. The amount of flotation can be adjusted depending on whether anglers want only the claws raised or the entire body lifted more aggressively. A slow drag followed by a pause allows the bait to settle into its defensive position and remain visible to nearby bass. This can be especially useful in cold water, clear water, or heavily pressured areas where a subtle, natural posture may generate more bites.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from, but we just released our newest high-visibility magenta-red Methiolate 5-inch Worm, and we also recently restocked our Charmeleon Worms and Brown Worms. We also recently added Midnight, Glow, and Ghost Worms, along with Electric Chicken Worm and Goby Wan Worms! If you’re fast enough, you might be able to grab them before they’re completely sold out. Or you could experience our new wacky rigging kit while it’s still ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also Restocked 6-inch Worms, including Watermelon Red, Green Pumpkin, Black & Blue, Fire TGR, Wild Berries, Bone, 10w30 Synthetic, Zombie Blood, and Chocolate MNT! All available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift to different colors under the light. |
| Hollow soft plastics can create a smaller bubble effect that may trigger bass during difficult conditions. A small piece of floating material can be placed inside a tube-shaped, insect larvae, or craw-styled plastic to help it remain upright. Before making a cast, anglers should remove any trapped water so that air remains inside the hollow body. After the bait reaches the bottom, a light twitch can force a small air bubble through the opening. The bubble adds movement and realism without requiring the bait to travel far from the strike zone. This can be particularly effective when bass are studying the presentation but refusing to commit. Repeating the process slowly and patiently can produce bites from fish that ignore more aggressive retrieves. Anglers should use gentle rod movements because too much force can release the trapped air too quickly or pull the bait away from nearby fish. The floating material should be positioned securely so it remains inside the soft plastic throughout repeated casts. This technique can be especially productive around rock, gravel, and other clean bottoms where bass can clearly see the bait.Introducing the Newest 8-Inch MagDingo Worms! These are the ultimate game-changer in bass fishing! Engineered for anglers who know SIZE does matter, this lure is designed to attract only the BIGGEST bass with a fixation for the larger bait. The MagDingo Worm boasts a solid 8-inch body with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. We just released a new White and high-visibility Methiolate 8-inch Worm! Get your hands on our most popular color before it’s too late! We also restocked the Charmeleon MagDingo, but supply is limited. The 10-count packs are available in a variety of 9 crucial colors, including the 10w30 Synthetic, Black & Blue, Zombie Blood, Green Pumpkin, Wild Cherry, and Watermelon Red. Each worm is made in the USA from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for maximum attraction, the 8-inch MagDingo Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing trophy-sized smallmouth and largemouth bass. |
| Straight six-pound fluorocarbon can help finesse soft plastics move more naturally in clear water and difficult fishing conditions. The thin diameter creates less drag, allowing the bait to fall freely and respond to subtle rod movements. Fluorocarbon also has a small amount of stretch, which can prevent bass from immediately feeling resistance when they pick up the bait. This may give the angler additional time to recognize the bite and begin a controlled hookset. Heavier line can still be necessary around thick vegetation, wood, or sharp cover, but it may reduce the delicacy of the presentation. Anglers using light line should loosen the drag, avoid forceful hooksets, and allow the rod to absorb sudden runs. Matching the line strength to the cover and fish size provides the benefits of a finesse presentation without creating unnecessary break-offs. A properly filled spinning reel can also help light fluorocarbon leave the spool smoothly and improve casting distance with small jig heads. Anglers should regularly inspect the final few feet of line for cuts, rough spots, or abrasion caused by rock and cover. Retie whenever damage is found because even a small weakened section can fail during a hookset or a hard run.We have a wide variety of terminal tackle to choose from, but the All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. Owner Mosquito Hooks work for dropshotting and perfectly accommodate a wide range of soft plastics. We’ve also released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick swaps. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you precious time when fishing cover. The 4x Jungle Flippin Hook, which is designed for big fish and the toughest conditions. WEEDLESS Block Head Jigs feature high-quality construction that helps increase your hook-up ratios and keep your bait clean from snagging rocks or vegetation. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. Shakey Ultraheads can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! The Ultrahead Wacky Jigfeatures precise weight positioning and hook orientation for the ultimate wacky presentations. We also just released Keep’em Fresh Bait Bags! These bags are the ultimate solution for anglers who need their gear to perform. Built like a tank, this bag is 20x stronger than regular zip bags and offers 100% waterproof protection with a rock-solid double zipper seal. Whether it’s for soft plastics, snacks, or your smartphone, this reusable and versatile bag keeps everything safe from water, mud, and grime. It’s lightweight yet spacious, it fits snugly in your tackle box or backpack. |
